Retargeting is an excellent way to touch base with a client you thought you lost. Not everyone who visits your site will book on the same day, but that does not mean they are not interested.
Staff are people too
Changing the mindset to consider ‘staff as people too’ could have a significant impact on the creation of guests experiences and at the same time enrich the role of your people to beyond that of just staff.
Does pre-stay up-selling cannibalise front-desk up-selling?
When’s the best time to upsell? when the guest books, pre-stay, at the front desk during check-in and while the guest is in-house?
In search of hotel excellence: Ashford Castle
Read how one of the finest luxury properties in Europe continues to impress and achieve above a 60 percent return guest rate.
Best practices in 2020: Simple guide to hotel marketing
To gain a competitive edge, hotel brands must add “experience” to the marketing strategy. Here’s all your need to know.
Hotel franchise/management fees: 20 years is a very long time
We don’t know what’s next in the hotel world and how business will evolve, but one thing is for certain: You will be receiving new items on your monthly corporate invoice from time to time, and you will have to pay for them whether you like it or not. Full stop.
Chefs need to ‘dare greatly’
If a chef is to be successful, he/she has to put themself in the arena, hoping for praise but knowing that they are one precarious ingredient away from a body blow.
10 hospitality trends to look for in Asia
The region has many countries that are each quite different in their economics, outlooks and behaviours. Here are ten of the most salient hospitality trends to look for when serving the Asian market.
Hotel branding: How to take your hotel brand to the next level
Hotel branding has become one crucial differentiator in hospitality: from creating a strong narrative to delivering on the promised experience, Here are the top ways to elevate your hotel brand.
What is a good channel mix for a hotel?
A hotel’s distribution channels reflect signs of the health and diversity of its revenue. Here’s a new look at what distribution channels should make up the channel mix, how to build it, how the pie should be divided and how to shift it.
