A new study predicts that the customer experience will overtake price and value as the most important unique selling proposition for customers by 2020. For hotels, it is therefore essential to focus on providing an exceptional guest experience.
COVID-19: Insights on travel Impact
With more than 118,000 infected as of March 10th, COVID-19 is having and will continue to have a significant impact on many industries. The travel industry is no exception, and in fact, maybe the hardest hit.
New meeting planners survey offers insights on hotel bookings
Here are key insights on what sources meeting planners typically use for research, their communication preferences, their booking patterns, and what tips the scale when deciding between two different meeting spaces.
How Airbnb has inspired digital transformation in hotels
A new focus on quality and messaging has changed the hotel industry and modernized it for people who prefer finding information and help online.
How choice of hotel name affects type of guests
When you consider the ‘top of funnel’ for your advertising channels as how guests search to find your property without any previous knowledge, the choice of words you use in naming your hotel can have a profound effect right at the start in terms of who is most attracted to your property.
Coronavirus survival tips for hotels
Occupancies are down, mass gatherings have been canceled and tourist arrivals have dropped. Here are six important tips learned from a study on tactics for surviving an economic downturn.
A 5-step plan to successfully target the bleisure market
Bleisure is still a relatively nascent trend in the hotel sector, but given how much it is growing, it is wonderful news for hotels that are interested in appealing to this group.
Overbooking: the good, the bad, and the ugly
Overbooking hotel rooms is risky, but modern technologies can help eliminate the risks of such unwelcome blunders (if they are blunders).
Best practice Coronavirus crisis response: What revenue managers can do
In times like this dealing with a severe fallout in tourism due to fears of infection, the revenue leader’s response could be crucial on a few different levels. Here are some simple tips and reflections.
Why 83% of all hotel marketing strategies fail
Could it be that we don’t understand what our guests are really looking for? We think we are in the business of selling accommodations, but as it turns out, our guests want us to make them feel good.
