Here are a few ways to create a successful corporate hotel program and partner with some of the biggest companies in the world.
How does hotel website conversion rate differ between independents and groups?
Never has it been more important to capitalise on improving your website’s conversion. Every visitor is a potential booking and an opportunity to help improve your occupancy levels in these challenging times.
Study reveals importance of OTA travelers in economic recovery
New research shows that OTA travelers spend more and stay for longer, leading to economic stimulus for destinations and communities.
From gift shop to the post-pandemic gift experience
The modern gift shop is not an independent sales vertical for tchotchkes and touristy trinkets; it exists as part of an ecosystem of revenue generators, all of them working in harmony to amplify the onsite journey.
How your hotel can reduce IT costs
Reducing your costs is probably at the forefront of your mind right now following COVID-19. Here are detailed, practical ways to get your technology costs under control.
10 new creative room types to boost revenue
Take advantage of these creative ideas for alternative room types that can enhance your marketability without resorting to discounts. By providing value-added experiences, rather than rate cuts, you’ll bolster the bottom line without damaging brand perception.
Handling the negativity of travel during COVID-19
It is understandable that the reviews posted during the pandemic can be skewed, as all hotels are doing their best to cope with the times. Still, there are some measures you can take to minimize negative reviews, improve customer service, and handle negative reviews if they are inevitable.
Leverage technology to get rid of undesirable hotel guests
By increasingly utilizing ID and passport scanners, new technology-led safety and operational processes can allow for quick and touchless check-ins.
Step by step guide to collecting hotel guest email addresses
A strong email marketing strategy is critical for guest conversion, whether for first-time or repeat stays. It also creates the ideal platform for upselling and cross-selling opportunities, as well as the possibility for cross-over from business to leisure and vice-versa.
More Hotel Mogel: Essays in Hotel Marketing & Management
New book gives hoteliers the latest tools to prosper in this rapidly evolving period. While analyzing the current trends and looking at how the coronavirus has affected every operation, it also examines what underscores modern guest behavior and how best to appeal to customers so that you can maximize revenue at any property.
