Maximising hotel profit during this post-Covid recovery requires a focus on the three core areas: customer satisfaction, increasing revenue and controlling costs. Key to achieving these objectives is strong leadership supported by a motivated, highly-skilled team – all of which can be bolstered through online continuous professional development.
3 forward questions for a Commercial Director in Hospitality Management
Cycas Hospitality’s Neetu Mistry shares insights to help better understand and prepare for the lasting impact COVID-19 will have on the hotel industry, particularly in regard to revenue management and its expanding role in the commercial area.
How to use Facebook to improve your hotel’s digital marketing
By fully leveraging the features of your existing tools, you’ll improve your hotel’s digital marketing so that you capture as much business as possible with your existing budget. Here’s what you need to know — and what you need to do right now — to optimize your spend on one of the most widely-used marketing platforms.
How software resolves Covid-related personnel issues
Management software can help to resolve a variety of problems associated with staffing during the next normal by facilitating the proper automation of basic tasks as well as enhancing training auditing and team coordination. Here are three features where software is now critical for hotel operations and employee retention.
Developing a successful corporate hotel program
Here are a few ways to create a successful corporate hotel program and partner with some of the biggest companies in the world.
How does hotel website conversion rate differ between independents and groups?
Never has it been more important to capitalise on improving your website’s conversion. Every visitor is a potential booking and an opportunity to help improve your occupancy levels in these challenging times.
Study reveals importance of OTA travelers in economic recovery
New research shows that OTA travelers spend more and stay for longer, leading to economic stimulus for destinations and communities.
From gift shop to the post-pandemic gift experience
The modern gift shop is not an independent sales vertical for tchotchkes and touristy trinkets; it exists as part of an ecosystem of revenue generators, all of them working in harmony to amplify the onsite journey.
How your hotel can reduce IT costs
Reducing your costs is probably at the forefront of your mind right now following COVID-19. Here are detailed, practical ways to get your technology costs under control.
10 new creative room types to boost revenue
Take advantage of these creative ideas for alternative room types that can enhance your marketability without resorting to discounts. By providing value-added experiences, rather than rate cuts, you’ll bolster the bottom line without damaging brand perception.
