Crime Prevention Through Environmental Design (CPTED) plays an essential role in modern crime prevention. It is a delay tactic, a method of distraction, or a nuisance factor that can deter a criminal from committing a crime in a particular hotel property.
Digital marketing and voice channel: A symbiotic symphony
In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. Here is how you can optimize digital marketing performance via voice channels.
Trends and challenges for hospitality property operators in 2021
With pre-pandemic strategies now outdated and guests’ needs continuing to fluctuate with changing travel conditions, creating and maintaining strong connections has never been more crucial. By utilizing your PMS, you can tailor marketing material to complement individuals rather than marketing en masse, refine your offering to reflect shifts in travel purpose and generate tailored up-sell opportunities to boost your revenue.
A management company case study and its 2020 successes
Here are four key pieces of wisdom to take away from NHG’s success in calendar year 2020, which was based on the philosophy that in a crisis, you don’t hunker down, you double down.
Protect profitability with your digital marketing spend
Even in the best of times, hotel marketers that most effectively align their digital spending with performance will stay ahead of the competition. That’s doubly true during downturns when demand is constrained, and budgets are limited.
Rejuvenating the spa industry post COVID-19
The human race will come out of this global pandemic stronger, healthier and with a possibly transformative focus on wellness. Here are six ways the spa industry will have to adapt.
How COVID-19 has sped up hospitality technology
We are entering a new era of where innovations in technology are bringing exciting new possibilities to hospitality. Here’s a look at five of the most important technologies that have emerged as essential for hospitality businesses in a post-pandemic future.
10 new creative room types to boost revenue
It’s a great time to experiment with new ways of making money by finding creative ideas that can enhance your marketability without resorting to discounts. By providing value-added experiences, rather than rate cuts, you’ll bolster the bottom line without damaging brand perception.
Why the leisure market is key to a hotel’s success in 2021
The COVID pandemic has caused a real shift in the demographics that are making up hotel occupancies. Properties are finding a wealth of value in the permanent, loyal customer base that they can develop by catering to families opting for staycations.
The top 14 dos and don’ts of direct guest messaging for hotels
Whether you’re new to digital guest communication or you want to refine your approach, these 14 dos and don’ts will help you get on the right track with direct messaging platforms, which are vital communication tools in the ‘new normal’ of the post COVID 19 world.
