Social media is fun and flashy, and paid advertising is great for a quick win — but SEO is the most valuable long-term recovery strategy. Here are eight simple, straightforward SEO tips for your hotel.
How hotels and resorts can up their game in 2021
Attracting travellers in 2021 may come down to revised safety and security procedures and some careful marketing.
The role of revenue performance in the COVID-19 rebound
In tandem with revenue performance technology, post-COVID-19 recovery will depend on operators’ abilities to identify and adapt to new trends. Here are a few key recommendations to consider.
The Band is Back Together: Why co-op strategies will save destination marketing
There is a massive opportunity for tourism boards to capitalize on the impending recovery, but they must overcome the challenges, and the key to winning bookings lies in a revamped version of an old strategy: co-op marketing.
How hotels can adapt to new hybrid and micro wedding trends
As couples are embracing trimmed-down weddings due to COVID restrictions, hotels must adapt to meet the demands of this important market segment. What should your 2021 wedding packages include?
Supercommuters as a revenue source for urban properties
If you own or operate an urban hotel looking to negotiate some new corporate contracts, factoring in the specific desires of the supercommuter may help you get the business.
Not all data is good data: Build an accurate vision for the future with your RMS
Hotels are hungry for more data to better predict future revenue performance, but information sources have been severely disrupted due to the impact of COVID-19. So, what should hoteliers do when they begin to doubt the data sources they have previously based key planning and decision-making around?
Hotel innovations and trends pushing the industry forward during the pandemic
COVID-19 restrictions have unleashed the need for vast changes that includes automating such hotel processes as check-in, dining, guest amenities, cleaning – and even how hotels are marketing to guests.
How on-demand staffing helps hotel recovery
While we want to see our hospitality colleagues back to work as quickly as possible, owners will be overhead-challenged for the foreseeable future and need to rethink how to reorganize their businesses. Enter on-demand staffing for independent hotels.
Everything about creating a content strategy for hotels
Content marketing is one of the best ways to promote your hotel business. Use the eight tips in this article to create your own content marketing strategy and start effectively promoting your hotel with the help of content.
