Hotels are hungry for more data to better predict future revenue performance, but information sources have been severely disrupted due to the impact of COVID-19. So, what should hoteliers do when they begin to doubt the data sources they have previously based key planning and decision-making around?
Hotel innovations and trends pushing the industry forward during the pandemic
COVID-19 restrictions have unleashed the need for vast changes that includes automating such hotel processes as check-in, dining, guest amenities, cleaning – and even how hotels are marketing to guests.
How on-demand staffing helps hotel recovery
While we want to see our hospitality colleagues back to work as quickly as possible, owners will be overhead-challenged for the foreseeable future and need to rethink how to reorganize their businesses. Enter on-demand staffing for independent hotels.
Everything about creating a content strategy for hotels
Content marketing is one of the best ways to promote your hotel business. Use the eight tips in this article to create your own content marketing strategy and start effectively promoting your hotel with the help of content.
Understanding crime patterns and hotspots in the context of hotel security design
Crime Prevention Through Environmental Design (CPTED) plays an essential role in modern crime prevention. It is a delay tactic, a method of distraction, or a nuisance factor that can deter a criminal from committing a crime in a particular hotel property.
Digital marketing and voice channel: A symbiotic symphony
In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. Here is how you can optimize digital marketing performance via voice channels.
Trends and challenges for hospitality property operators in 2021
With pre-pandemic strategies now outdated and guests’ needs continuing to fluctuate with changing travel conditions, creating and maintaining strong connections has never been more crucial. By utilizing your PMS, you can tailor marketing material to complement individuals rather than marketing en masse, refine your offering to reflect shifts in travel purpose and generate tailored up-sell opportunities to boost your revenue.
A management company case study and its 2020 successes
Here are four key pieces of wisdom to take away from NHG’s success in calendar year 2020, which was based on the philosophy that in a crisis, you don’t hunker down, you double down.
Protect profitability with your digital marketing spend
Even in the best of times, hotel marketers that most effectively align their digital spending with performance will stay ahead of the competition. That’s doubly true during downturns when demand is constrained, and budgets are limited.
Rejuvenating the spa industry post COVID-19
The human race will come out of this global pandemic stronger, healthier and with a possibly transformative focus on wellness. Here are six ways the spa industry will have to adapt.
