As you tailor your marketing and customer communications based on segment, demand forecasts, and behavior, you’ll gain momentum that builds organically. Your CRM becomes the fuel that drives your property’s revenue management strategy forward.
A list of what will last from the pandemic
Hotel brands must continue to adapt to the demands of a quarantine culture which will last far longer than the virus itself.
The success formula for email subject lines
Incorporate as many of these points as you can to motivate prospects to pay attention to, engage with and respond.
Don’t fall into the “build it and they will come” trap: case study
This project took place during the COVID-19 pandemic and illustrates how critical dynamic revenue and marketing strategies are to the financial health of a property no matter what the current industry landscape is or how much owners may have invested into repositioning a property.
Remote work trends: what hotel workspaces can offer over co-working offices
By catering to remote workers, hotels become more integrated and connected with the city and neighborhood in which they find themselves and it allows for all of the hotel’s amenities to be optimized and used more efficiently.
Are your windows broken?
If we slowly let standards slip our customers will, over time, begin to form a negative impression of us. Attention to detail demonstrates competence and a company that cares about their customer.
3 ways to build business resilience for hotels & resorts
Automation has become more imperative if businesses are to efficiently forecast, optimize, decide and monitor their revenues and strategies.
Every voice matters: Shaping a better travel ecosystem
Before we rush to snap back to business as usual, it’s important to take a moment to reflect on what we’ve learned about our industry, and ourselves, during the past very difficult year.
Upskilling in 2021 for a post-COVID-19 hospitality career
All periods of disruption bring new opportunities. It’s the ideal time to set yourself up for a new career direction, learn some in-demand skills and prepare for a resilient industry that will come back more vibrant than ever.
How an integrated PMS helps to grow TRevPAR
Here’s a look at five PMS features you should use to boost TRevPAR and get a more holistic picture of sales and growth opportunities.
