Email marketing is one of a hotelier’s most powerful tools, but only if their emails are being opened. Hoteliers need to carefully think through what value they can offer through email, and then make sure to give the copy, design, personalization, and automation the attention they deserve.
Independent hotels have the key ingredients to steal share from branded hotels
Focus on these five factors to make a difference for your independent hotel in the post-Covid recovery.
Tips for improving the guest experience in 2021
Exceeding guest expectations is considered the gold standard of the hospitality industry. However, achieving that outcome is often easier said than done.
Total revenue forecasting is coming…Rome
Game-planning your revenue recovery starts with thinking outside the guest room.
How will you staff up for the return of groups?
To respond to changing market conditions, hotels must remain nimble and recruit labor on an as-needed basis much like how revenue managers yield rates in the face of compression.
5 key principles for success in the hotel and restaurant business moving forward
The environment will continue to challenge our industry in its strategic intent and our focus must be on the future, centred on moving from buying a hotel stay to buying a meaningful experience.
4 myths about the state of OTAs post-COVID-19
By drastically disrupting the state of the online travel market, the COVID-19 outbreak has given hotels a unique opportunity to take back control over their acquisition channels. Here we debunk four misguided statements regarding the state of OTAs in a post-COVID-19 travel market, from their cost, to their place in hotels’ channel mix, and more.
7 tips to choosing the right online course to fill your skills gap
Thanks to online videos, audio recordings, and interactive learning hubs, you can fill your skill gaps as and when you need to. Here’s how to choose the right ones for your needs.
Why do creative people become hospitality stars?
People with outside-the-box thinking and unique ideas are able to thrive in this industry and help their employers improve how business is done.
The laptop-free hotel lounge
Certain places are designed to encourage community and not act as temporary offices. Without the psychological barriers inscribed by having our computers in front of us, we are more likely to benefit from a delightful conversation with those around us.
