Insights

Are your windows broken?

If we slowly let standards slip our customers will, over time, begin to form a negative impression of us. Attention to detail demonstrates competence and a company that cares about their customer.

Broken Window
Insights

It is time for hotel marketers to evolve past ROI

By no means should you stop quoting your hotel campaign ROI – just know that this is only part of the story. Align your goals with total hotel goals and you will get much stronger buy-in from all of the team members setting strategy.

ROI
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