Even in the best of times, hotel marketers that most effectively align their digital spending with performance will stay ahead of the competition. That’s doubly true during downturns when demand is constrained, and budgets are limited.
Rejuvenating the spa industry post COVID-19
The human race will come out of this global pandemic stronger, healthier and with a possibly transformative focus on wellness. Here are six ways the spa industry will have to adapt.
How COVID-19 has sped up hospitality technology
We are entering a new era of where innovations in technology are bringing exciting new possibilities to hospitality. Here’s a look at five of the most important technologies that have emerged as essential for hospitality businesses in a post-pandemic future.
10 new creative room types to boost revenue
It’s a great time to experiment with new ways of making money by finding creative ideas that can enhance your marketability without resorting to discounts. By providing value-added experiences, rather than rate cuts, you’ll bolster the bottom line without damaging brand perception.
Why the leisure market is key to a hotel’s success in 2021
The COVID pandemic has caused a real shift in the demographics that are making up hotel occupancies. Properties are finding a wealth of value in the permanent, loyal customer base that they can develop by catering to families opting for staycations.
The top 14 dos and don’ts of direct guest messaging for hotels
Whether you’re new to digital guest communication or you want to refine your approach, these 14 dos and don’ts will help you get on the right track with direct messaging platforms, which are vital communication tools in the ‘new normal’ of the post COVID 19 world.
Breakfast in the age of intermittent fasting
Food habits are changing, specifically for the traditional first meal of any given day. So how do you adapt the profit-making vehicle that is breakfast service for those customers who no longer eat breakfast?
7 content marketing tips for every hospitality business owner
An investment in content marketing is so much more than just posting the occasional blog or having an influencer take a photo in your hotel. It’s a marketing approach that requires thought, planning and consistent execution in order to be successful, especially in the highly competitive hospitality sector.
The importance of communication with guests post COVID-19
How can you maintain communication in a time when social distancing is the rule of the day? Here are some strategies you can use.
Why now could be the best time to re-conceptualise your hotel
In times of extreme pressure and uncertainty, businesses need to adapt strategically and meaningfully to not only survive the current situation but position themselves for what comes after. Now is the time to start acting rather than reacting, and create the hotel concept that can set you up for the strongest post-COVID recovery.
