With more lean RMSs emerging, you now have a wider choice of intuitive, easy-to-use solutions which are built for collaborative teams and very easy and quick to deploy – but here are the critical boxes your new RMS must tick.
Relationship marketing: What is it and why is it important for hoteliers?
For hoteliers, what constitutes good relationship marketing is changing in the face of technological developments and ever-growing social dilemmas. Here are a few good examples of it, along with context on why it is significant to hotels.
Top 6 emerging travel trends
How has the COVID pandemic changed the travel industry and how has it changed consumers desires and behaviors? New surveys shine a light.
Five essential social media strategies to help increase guest bookings
By taking the time to properly do your research on how to appeal to various demographics and steadily introducing these five social media strategies, you will start to see your hotel’s direct bookings subsequently increase.
It’s time for hotel finance teams to re-evaluate their budget ‘drivers’
When budgeting for 2022, what drivers should hoteliers consider changing to ensure a more accurate plan?
Clean guest data and why it matters
Data is like gold for hotel marketers — but only if it’s good data. Learn all about how bad data can make your marketing fall flat, and discover a step-by-step process for cleaning up your database.
The future of revenue management is now
We’re now in a world where revenue optimization, marketing, distribution, and digital teams must work under one umbrella for all revenues.
Is your hotel tech stack ready for ‘Covid revenge travel’?
Post-COVID guest desires, needs and expectations have evolved in a very short period of time – and only hotels that can meet them will survive in this highly competitive environment. Having the right technology is key to success.
Six essential tips for recruiting top hotel talent
In order to help you not only find the best talent for your hotel, but to also keep them, there are also a few important things for you to keep in mind.
Will the ‘personal touch’ ever return to hotel hospitality?
The world’s greatest hotels were known for their ‘personal touch’, but JLL’s Ross Beardsell asks whether the industry will have to embrace a no/low-touch environment post-Covid.
