New research indicates that travelers are anxious to get away – and the majority of those dreaming, planning or booking travel are doing so for the near future. Here’s how to attract potential guests as they gear up for their next trip.
Building guest personas reflective of a more complex world
Considering the rippling effects Covid-19 has had across our society, it’s time to review your market segments and re-evaluate your ‘guest persona’ profiles within them.
Luxury hotels urged to enliven social media offerings to tap into Chinese consumer market
The most effective kind of luxury tourism today is “aesthetic”, “escapist” and “immersive”, and this can be realised through the right social media strategies.
Rethinking hotel distribution channels
To stand apart from the crowd, hoteliers must now seek out new distribution channels. Partnerships and affinity-based referencing are options worth consideration.
Ensuring your hotel’s visibility is consistent
You need to be nimble in getting all your revised messaging out there accurately as soon as possible because having outmoded information will prevent guests from selecting your property versus a competitor.
What can POS data be used for?
Restaurant managers nowadays must be more than just connoisseurs of wine and food, they must also be able to read the wealth of a business through the data, most importantly, the POS data.
How to find the best social media platform for hospitality marketing
Start experimenting with social media because no one knows your business as you do. Communicate with your audience as with friends, and you will quickly understand what they need.
Give guests a good rest
Here is some insight into how hoteliers can best invest their resources in sleep management strategies that meet the needs of particular groups of travellers.
After the clean comes the next round of cleanliness theater
Every hotel organization has instituted their own COVID-19 sanitization SOPs and deployed a myriad of technologies to verify that those checklists are never put in jeopardy, but if all your competitors are doing this then how do you stand apart from the pack? @HotelMogel
How to build customer profiles for the new kind of travel consumer
To form a solid idea of what the new wave of travel consumers will want, build customer profiles by imagining the types of people to whom you should be appealing. Here are some tips to get started.
