In the pursuit of contactless service delivery, contact tracing and automation, hotel tech stacks have bloomed over the past year. But even as travelers surge back, we will continue to look at other ways that hardware and software can help to innovate and improve our operations in various ways.
Five reasons why you can’t manage an extended stay hotel like a traditional hotel
Key differences between these two types of lodging are distinctions that make all the difference when it comes to managing day-to-day operations, financials, inventory, and so much more.
How to make your hotel stand out post Covid-19
The countless marketing, sales, and operational tools available in the market have allowed hoteliers to gain quick returns in the past, but unfortunately mediocre strategies and cookie cutter approaches won’t cut it anymore.
Should you use text messaging as a prospecting tool?
Once you have a relationship, texting is a fantastic additional channel to communicate. Without that level of comfort, beware.
When the going gets tough; the tough bake
Baking has become planet earth’s distraction of choice during lockdown. The process of baking is somehow therapeutic, stress relieving, and the feeling of achievement good for the soul.
Are residents the new tourism ambassadors?
Local communities can make or break a destination brand, and their marketing may be far more cost-effective, authentic and persuasive than traditional advertising.
Rejuvenate your revenue strategy for 2021 and beyond
As you tailor your marketing and customer communications based on segment, demand forecasts, and behavior, you’ll gain momentum that builds organically. Your CRM becomes the fuel that drives your property’s revenue management strategy forward.
A list of what will last from the pandemic
Hotel brands must continue to adapt to the demands of a quarantine culture which will last far longer than the virus itself.
The success formula for email subject lines
Incorporate as many of these points as you can to motivate prospects to pay attention to, engage with and respond.
Don’t fall into the “build it and they will come” trap: case study
This project took place during the COVID-19 pandemic and illustrates how critical dynamic revenue and marketing strategies are to the financial health of a property no matter what the current industry landscape is or how much owners may have invested into repositioning a property.
