More people from more age demographics are using social media, especially when it comes to booking travel — but not everyone uses it the same way. Learn how your hotel can engage the right age group with the right content on social media.
Top 5 big ideas for your hotel revenue management strategies
As we continue to move through the recovery period, we must approach new opportunities with an open mind and be willing to pivot as the industry and travelers continue to change. Here are ways to stimulate revenue in a changing travel landscape.
What should recruiters check on LinkedIn when hiring hospitality graduates?
LinkedIn contains a wealth of data and a new EHL study shows that this public shared info points to specific personality traits.
5 ways to take advantage of customer reviews
Here are some important tips on how to leverage and repurpose customer reviews in ways that can improve your online presence and increase sales.
Opening a new hotel during a global pandemic: ‘Fortune favours the brave’
There’s no playbook for launching a hotel amid a pandemic, but balancing construction delays and booking uncertainty is the availability of an immense talent pool of staff and the ability to fine tune operations before large numbers of travellers return.
The art of upselling
A new study looks at whether online upselling complements or replaces in-person strategies such as front-desk upselling. The findings generate crucial insights for hotels in volatile and challenging times, while also providing an upselling model for the industry that considers the complexities of today’s multifaceted ecommerce environment.
The 5 things to think of when investing in an RMS
With more lean RMSs emerging, you now have a wider choice of intuitive, easy-to-use solutions which are built for collaborative teams and very easy and quick to deploy – but here are the critical boxes your new RMS must tick.
Relationship marketing: What is it and why is it important for hoteliers?
For hoteliers, what constitutes good relationship marketing is changing in the face of technological developments and ever-growing social dilemmas. Here are a few good examples of it, along with context on why it is significant to hotels.
Top 6 emerging travel trends
How has the COVID pandemic changed the travel industry and how has it changed consumers desires and behaviors? New surveys shine a light.
Five essential social media strategies to help increase guest bookings
By taking the time to properly do your research on how to appeal to various demographics and steadily introducing these five social media strategies, you will start to see your hotel’s direct bookings subsequently increase.
