The “Sheraton 2020” plan is underway featuring a $100 million marketing campaign, launch of new Sheraton Grand tier, design innovation, enhanced service and accelerated growth.
Starwood to offer mobile event apps at properties worldwide
With a customizable app from CrowdCompass by Cvent, attendees can view real-time content like event agendas, speaker bios, presentations and property information from their mobile device.
Dubai to get 28,000 new hotel rooms by 2018
The UAE’s most populous city is gearing up for the Dubai World Expo with the Government’s Tourism Vision forecasting 20 million visitors a year by the time of the event in 2020.
North American market and Specialty Select brands biggest drivers of Starwood’s growth
Development highlights include a 30% increase in deal signings for Starwood’s Specialty Select brands, Aloft, Element and Four Points by Sheraton, which together account for more than three-quarters of North America signings year-to-date.
Meliá relaunches its MeliáRewards loyalty programme
One of the company’s key revenue drivers, MeliáRewards members represented 30 per cent of all hotel occupancy and spent 13 per cent more than non-members on average in 2014.
Expedia.com launches US Spanish language site
Customers can now book flights, hotels, cars and activities in Spanish at Expedia.com/Espanol.
Marriott expects to hit 240 hotels across Middle East & Africa by 2020
To highlight its 50% growth target in the MEA region, Marriott also announced the signing of the Ras Al Khaimah Marriott Resort, its first Marriott-branded property in the UAE.
LUX* launches Wellness Concierge service
The LUX* Me Wellness Concierge Service is a free service offering all guests a twenty-minute consultation, identifying lifestyle needs and suggesting a personalised programme of wellness activities.
Kickstarter funding sought for UFO Hotel
The UFO Hotel will have an alien-themed lobby, spa, nightclub and other attractions, such as Sci-Fi fanatics and guests getting married in alien costumes on their favourite planet.
New SilverNeedle rewards program aims to ‘democratise’ access and loyalty
SilverNeedle Select, the new loyalty programme from SilverNeedle offers the core features of the standard loyalty programme, however it is the customer centric rewards driven by technology and operational integration that set it apart.
