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Breaking Barriers: Hotels Are Reclaiming Power in Website Management

A company’s website serves as a powerful conduit for customer engagement, brand representation, and revenue generation. Nowhere is this more evident than in the hospitality industry, where a hotel website frequently marks the first point of contact with potential guests. Amidst discussions on digital marketing and website management, a pivotal question emerges: where should the control over website content and functionality reside – with its creators or with the businesses they represent, such as hotels striving to enhance their online presence with superior content and features?

The Hotels Network
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The Hotels Network Unveils Industry-First Cookie-Free Personalization Suite

In response to the evolving digital environment, The Hotels Network (THN), a direct growth platform for hotels, proudly unveils its personalization suite that operates entirely without third-party cookies—a first in the industry. This groundbreaking development represents a significant leap forward in the realm of digital marketing, addressing the shifting landscape where third-party cookie usage is on the decline.

The Hotels Network
Suppliers

The Hotels Network is redefining direct channel traffic acquisition with Predictive Audiences

The Hotels Network (THN), a direct growth platform for hotels, has launched Predictive Audiences to boost Return On Advertising Spend (ROAS) for hoteliers. Powered by AI and hospitality-specific algorithms, this innovative tool makes it possible to optimize retargeting campaigns, effectively bringing high-value users back to the hotel’s website. Predictive Audiences is redefining traffic acquisition by empowering hotels to fine-tune retargeting campaign bidding for guests that are more likely to convert or with higher spending, resulting in a CPA of up to 70% lower. 

The Hotels Network
Suppliers

THN unveils direct channel advent calendar for hotel marketers

This month, The Hotels Network (THN), unveiled its inspirational Hotel Marketing Advent Calendar, meticulously designed exclusively for hoteliers. Crafted by a team of direct channel experts, this calendar delivers 24 days of unique content aimed at amplifying direct bookings and hotel website conversion rates.

The Hotels Network
Suppliers

The Hotels Network Unveils SafeDirect, Travel Assistance Insurance to Boost Direct Bookings for Hoteliers

The Hotels Network (THN), a full-stack growth platform for hotels, has announced its latest innovative offering, SafeDirect, designed for hoteliers to dramatically increase their website conversions. The all-in-one turnkey solution allows hotels to effortlessly provide complimentary travel assistance insurance to every guest who reserves a room through their brand.com website. This amazing perk sets the hotel’s website apart from any other option available, serving as a compelling incentive for guests to book directly.

The Hotels Network