A company’s website serves as a powerful conduit for customer engagement, brand representation, and revenue generation. Nowhere is this more evident than in the hospitality industry, where a hotel website frequently marks the first point of contact with potential guests. Amidst discussions on digital marketing and website management, a pivotal question emerges: where should the control over website content and functionality reside – with its creators or with the businesses they represent, such as hotels striving to enhance their online presence with superior content and features?
The Hotels Network Unveils Industry-First Cookie-Free Personalization Suite
In response to the evolving digital environment, The Hotels Network (THN), a direct growth platform for hotels, proudly unveils its personalization suite that operates entirely without third-party cookies—a first in the industry. This groundbreaking development represents a significant leap forward in the realm of digital marketing, addressing the shifting landscape where third-party cookie usage is on the decline.
The Hotels Network is redefining direct channel traffic acquisition with Predictive Audiences
The Hotels Network (THN), a direct growth platform for hotels, has launched Predictive Audiences to boost Return On Advertising Spend (ROAS) for hoteliers. Powered by AI and hospitality-specific algorithms, this innovative tool makes it possible to optimize retargeting campaigns, effectively bringing high-value users back to the hotel’s website. Predictive Audiences is redefining traffic acquisition by empowering hotels to fine-tune retargeting campaign bidding for guests that are more likely to convert or with higher spending, resulting in a CPA of up to 70% lower.
The Hotels Network secures consecutive win as Best Direct Booking Tool in 2024 HotelTechAwards
The Hotels Network (THN) has been awarded the prestigious title of 2024’s #1 Direct Booking Tool by Hotel Tech Report for the second consecutive year. Additionally, THN proudly earned recognition as the second-place recipient in the Parity Management Solution category.
THN unveils direct channel advent calendar for hotel marketers
This month, The Hotels Network (THN), unveiled its inspirational Hotel Marketing Advent Calendar, meticulously designed exclusively for hoteliers. Crafted by a team of direct channel experts, this calendar delivers 24 days of unique content aimed at amplifying direct bookings and hotel website conversion rates.
Black Friday 2023: direct channel campaigns boost hotel website conversions by 43%
Here are some learnings from this year’s campaigns to help guarantee success in your future hotel marketing campaigns.
Race to direct booking success: Unleash a Mario Kart-inspired user journey on your hotel website
Harness the learnings from Mario Kart’s winning formula to provide potential guests with an engaging and personalized website experience.
The Hotels Network Unveils SafeDirect, Travel Assistance Insurance to Boost Direct Bookings for Hoteliers
The Hotels Network (THN), a full-stack growth platform for hotels, has announced its latest innovative offering, SafeDirect, designed for hoteliers to dramatically increase their website conversions. The all-in-one turnkey solution allows hotels to effortlessly provide complimentary travel assistance insurance to every guest who reserves a room through their brand.com website. This amazing perk sets the hotel’s website apart from any other option available, serving as a compelling incentive for guests to book directly.
Supercharge Your Summer Bookings: Unveiling Winning Tactics for Your Hotel Website
As the summer season rapidly approaches, hotels around the world are gearing up to welcome eager travelers in search of a blissful escape. With travel demand on the rise, it’s crucial for hotels to embrace creative marketing techniques that captivate potential guests and motivate them to book directly.
The Hotels Network integrates with Every CRM
Hoteliers can now capture and leverage first-party data to offer guests personalized experiences and boost hotel direct channel performance.