The Hotels Network (THN) is an innovative technology company working with over 10,000 hotels worldwide. The company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey. In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Oraculo product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that empowers smarter decision-making. THN’s mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.