There is value in creating a well-thought-out brand early on for your business and spending an affordable amount you’re comfortable with in rolling it out. Changing branding a few years into trading is a nightmare and having to re-establish and shift customer awareness can cost you enormously.
Stella Gianotto
Stella Gianotto is a branding guru who is passionate about making branding accessible and understandable for her clients. Stella teaches her clients how to navigate the muddy waters of branding through real world examples of branding in our everyday lives, and sharing her roads to success and the lessons she learned. Stella’s presence in the industry has led to her contribution to several books, Marketing Brands Made Easy, Social Media Marketing: Write Up Your Tweet, Book of Amazing People, Well Spun: Big PR and Social Media Ideas for Small Business.
As a business owner herself, Stella understands the juggle that every business owner has with time and finances and that has led her to help businesses understand how, and why, they should be branding their business.
