An independent hotel on a shoestring budget can “demolish” a chain with millions to spend on marketing, because success on Facebook is based on your ability to connect with and engage your audience, not on how much money you can throw at ads.
Hotel brand building in 2016: three key focus areas
Depending on the work you’ve already put in, your property could just be a few steps away from establishing a commanding online presence.
Top tips for successful online reputation management of independent hotels
As an independent hotel, you can benefit greatly from investing in online reputation management because it will give you the opportunity to compete with big chains on equal footing.
