With their backs against a wall, many hotels and management groups are trying their hands at unorthodox approaches to get the attention of potential travelers.
Google drops right side PPC ads: Implications for hotels
Brands should expect to see cost-per-click rise across the board and certain keyword strategies that might have worked in the past, may become cost prohibitive to continue as a viable strategy in the future.
Capitalizing on micro-moments in travel
Reaching consumers on-the-go is the new revenue battlefield, and hotels who ignore these micro-moments risk losing everything.
The secret to great TripAdvisor hotel reviews
The best way for a hotel to protect their reputation is also the best way to deliver excellent customer experiences: by empowering your staff with both training and technology.
