The world’s greatest hotels were known for their ‘personal touch’, but JLL’s Ross Beardsell asks whether the industry will have to embrace a no/low-touch environment post-Covid.
Can hotels resist the invasion of the ‘room-raiders’?
The hotel industry allowed unregulated short-term accommodation operators to grab a slice of the market, and while there is reason to be concerned, the hotel industry already has the potential to fight-back.
