A new study provides novel insights into barriers to carbon reduction by hotels and – perhaps most importantly – strategies to overcome them.
For hotels to make more informed decisions, it is crucial to discover what influences SST preferences. This new knowledge could in turn help ease the technological transition to SSTs for both hoteliers and guests.
By appropriately framing their price promotions and personalising their emails to suit travellers’ unique cultural backgrounds, hotels can regain a foothold in their weakened industry.
Researchers at PolyU show how hotels can best allocate their resources to optimise guests’ sleep quality.