New research offers a vision of how the metaverse could reshape the tourism experience, highlighting both exciting opportunities for the sector and significant challenges ahead.
Beyond the charts: how K-Pop drives tourism
Music can play a critical role in creating meaningful relationships and social bonds among music fans regardless of socio-cultural, religious, and political differences.
The power of networking to drive innovation
Here is a fresh perspective on design-driven approaches to innovation in the hospitality sector which shows the power of social networks to drive innovation in boutique hotels.
How smartphones shape travel decisions on the go
Tourists are increasingly interacting with their Internet-enabled devices while making travel decisions – such as where to visit and what to buy – in real time. New research recommends that tourism businesses pay greater attention to contextual and location-based marketing in the age of abundant data and on-the-go decision-making.
Post-pandemic dining: a risky business?
Future public health crises like the COVID-19 pandemic cannot be ruled out, and restaurateurs will benefit from knowing how the public’s dining habits are likely to change in response.
Counting the cost of contactless
We now know much more about the factors driving hotel customers’ willingness to pay for contactless services. New research will guide hotel practitioners to invest more smartly and rationally in contactless solutions.
Robotics, hotels and storytelling
New research sheds light on how such service robots influence customers’ brand experience – a critical determinant of hotels’ growth and profitability in today’s highly competitive market.
Encouraging employees to invest in the environment
A new study finds that optimising leadership might be more effective than compensation programmes in motivating employees to engage in green practices.
Hospitality in the time of COVID-19
Hospitality employees’ stress levels during the COVID-19 pandemic and their later career trajectories may depend on both their experiences in the workplace and personal traits. New research explores how workplace experiences during the pandemic affected these employees’ subsequent career choices.
Knowledge is power in the restaurant sector
Publicly disclosing information can have mixed outcomes for catering enterprises, new research shows.