Different promotional strategies will work for different types of restaurants and businesses, but generally a mixture of online and offline strategies will help you see the most success.
Paul Misan
Paul Misan entered the hospitality industry at age 15. After undertaking the first professional waiter training at Regency Park College in 1976, he became a silver service waiter, which even gave him the chance to serve the Queen on her visit to Australia. In 1979 he emigrated to Israel, where he studied hotel management and joined the Hilton Group as a management trainee. Upon returning to Australia in 1984, he worked in management roles such as Food and Beverage analyst and Chief Steward for Hilton Hotels and Conventions Sales Manager for Fairmont Resort. Having owned his own business from 1992, consulting to industry, in 2007 he became CEO of Kobe Jones Restaurant Group. Paul has been the Vice President of the THCIA for over 15 years, was Chairman of Hospitality Training Network for 5 years, sits on the Blue Mountains Hotel School advisory board and serves on various other industry bodies on a regular basis.