Nicki Graham, Author at Insights
Insights

Email ideas that turn lookers into bookers

Email marketing is one of a hotelier’s most powerful tools, but only if their emails are being opened. Hoteliers need to carefully think through what value they can offer through email, and then make sure to give the copy, design, personalization, and automation the attention they deserve.

email marketing
Insights

How to use Facebook to improve your hotel’s digital marketing

By fully leveraging the features of your existing tools, you’ll improve your hotel’s digital marketing so that you capture as much business as possible with your existing budget. Here’s what you need to know — and what you need to do right now — to optimize your spend on one of the most widely-used marketing platforms.

facebook events
Insights

10 new creative room types to boost revenue

Take advantage of these creative ideas for alternative room types that can enhance your marketability without resorting to discounts. By providing value-added experiences, rather than rate cuts, you’ll bolster the bottom line without damaging brand perception.

creative room types
Insights

10 hospitality trends to look for in Asia

The region has many countries that are each quite different in their economics, outlooks and behaviours. Here are ten of the most salient hospitality trends to look for when serving the Asian market.

10 hospitality trends to look for in Asia
Insights

A comprehensive approach to hotel channel distribution

In order for hotels to navigate today’s shifting distribution paradigm and optimize their channel mix, they must take an in-depth look at the costs and benefits of their channels: direct, indirect, online, and offline. By analyzing these channels, hotels can develop a holistic strategy that creates revenue and profit streams that are sustainable going forward.

Insights

Seven steps to master lead management at your hotel

Deliver a considerate and impactful lead acquisition and conversion program by following these tips that propel conversion. When you better understand each lead, you can better craft targeted content that resonates with potential guests.

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