Email marketing is one of a hotelier’s most powerful tools, but only if their emails are being opened. Hoteliers need to carefully think through what value they can offer through email, and then make sure to give the copy, design, personalization, and automation the attention they deserve.
Touchless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service — in fact, it can enrich a guest’s experience.
By fully leveraging the features of your existing tools, you’ll improve your hotel’s digital marketing so that you capture as much business as possible with your existing budget. Here’s what you need to know — and what you need to do right now — to optimize your spend on one of the most widely-used marketing platforms.
Take advantage of these creative ideas for alternative room types that can enhance your marketability without resorting to discounts. By providing value-added experiences, rather than rate cuts, you’ll bolster the bottom line without damaging brand perception.
In order for hotels to navigate today’s shifting distribution paradigm and optimize their channel mix, they must take an in-depth look at the costs and benefits of their channels: direct, indirect, online, and offline. By analyzing these channels, hotels can develop a holistic strategy that creates revenue and profit streams that are sustainable going forward.
Deliver a considerate and impactful lead acquisition and conversion program by following these tips that propel conversion. When you better understand each lead, you can better craft targeted content that resonates with potential guests.