Deliver a considerate and impactful lead acquisition and conversion program by following these tips that propel conversion. When you better understand each lead, you can better craft targeted content that resonates with potential guests.
Posts by Nicki Graham
Hoteliers need to communicate with their guests using multiple channels throughout the travel journey. This seems like a big undertaking, but a big part of this communication can be done through automation.
WithÊ62% of online adultsÊwill to pay more for a brand that provides a personalized service or experience, itÕs vital that hotels are listening to consumers and providing the tailored interaction they now demand.
The marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications and data, so here are 13 CRM top tips and best practices for Marketing Managers.
Recent findings from TripAdvisor and Guestfolio, part of Cendyn Hospitality Cloud, have shed light on the success of TripAdvisor Review Collection Partnerships for hoteliers. Using this technology, TripAdvisor identified that 74 per centÊof hotels using Guestfolio maintained or improved their TripAdvisor ranking position since starting Review Collection.
Here are some great examples of how you can segment your automated emails for the holiday season and provide a really tailored, personalized message for your guests that will drive revenue and engagement.
The Nettleton Collection will now benefit from a centralised marketing platform that will enable each property to drive guest engagement, increase guest retention and encourage more guests to book directly across all properties.