How can we build bridges to a fully-realized digital future for hotels? Here’s the research to illuminate pathways towards delivering digitization in a meaningful, impactful way.
Email ideas that turn lookers into bookers
Email marketing is one of a hotelier’s most powerful tools, but only if their emails are being opened. Hoteliers need to carefully think through what value they can offer through email, and then make sure to give the copy, design, personalization, and automation the attention they deserve.
How hospitality is adapting to a contactless world
Touchless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service — in fact, it can enrich a guest’s experience.
Managing capacity constraints in a COVID-19 world
Understanding your unconstrained demand together with your yieldable capacity will be necessary for you to make the best possible pricing and inventory management decisions.
How to use Facebook to improve your hotel’s digital marketing
By fully leveraging the features of your existing tools, you’ll improve your hotel’s digital marketing so that you capture as much business as possible with your existing budget. Here’s what you need to know — and what you need to do right now — to optimize your spend on one of the most widely-used marketing platforms.
10 new creative room types to boost revenue
Take advantage of these creative ideas for alternative room types that can enhance your marketability without resorting to discounts. By providing value-added experiences, rather than rate cuts, you’ll bolster the bottom line without damaging brand perception.
10 hospitality trends to look for in Asia
The region has many countries that are each quite different in their economics, outlooks and behaviours. Here are ten of the most salient hospitality trends to look for when serving the Asian market.
A comprehensive approach to hotel channel distribution
In order for hotels to navigate today’s shifting distribution paradigm and optimize their channel mix, they must take an in-depth look at the costs and benefits of their channels: direct, indirect, online, and offline. By analyzing these channels, hotels can develop a holistic strategy that creates revenue and profit streams that are sustainable going forward.
Master lead scoring at your hotel
Group sales success comes from effectively allocating resources to the most promising leads.
Seven steps to master lead management at your hotel
Deliver a considerate and impactful lead acquisition and conversion program by following these tips that propel conversion. When you better understand each lead, you can better craft targeted content that resonates with potential guests.