Posts by Nicki Graham

Segmentation after the booking

WithÊ62% of online adultsÊwill to pay more for a brand that provides a personalized service or experience, itÕs vital that hotels are listening to consumers and providing the tailored interaction they now demand.

A hotel marketer’s guide to CRM

The marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications and data, so here are 13 CRM top tips and best practices for Marketing Managers.

Automated email for the holidays

Automated email ideas for the holidays

Here are some great examples of how you can segment your automated emails for the holiday season and provide a really tailored, personalized message for your guests that will drive revenue and engagement.