Here are ways to slim-down your digital marketing efforts and focus on being more efficient at the ones that heed the best results.
Hotel Selfie – Hotelfie…seriously, it’s big and hotels need to encourage them
A study of social media habits showed that 25% of Americans post a photo within just one hour of arriving at a vacation destination, so hotels need to capitalise on the hotel selfie.
How Facebook is influencing hotel loyalty programs
Facebook is not an ideal platform to promote bookings, but it is still a powerful tool for communicating with guests and potential guests.
Hotel TVs – what guests want to watch
By Nick Baker: The way that guests use hotel TVs is changing and hotels will need to adapt the type of TV services they provide in order to keep their guests happy and stay profitable.
Build your hotel’s online reputation with honest digital marketing
By Nick Baker: Fudging the facts with photoshopped images, unclear pricing or fake reviews will have severe negative repercussions with today’s over-informed consumers.
Why the hotel market is different in Dubai
By Nick Baker: There is a symbiotic relationship between hotels and the social scene in Dubai which means extra revenue opportunities for hoteliers.
