For many years, hotels and OTAs have had an ongoing feud, acting more like rivals than the business partners that they should be. What’s happening now?

Millennials are a widely overlooked audience for hotels, whether itÕs because there is a general perception that they are entitled and hard-to-please, or because they are assumed to have no money to spend on traveling but ignoring Millennials is a huge mistake for hoteliersÕ bottom lines.

Even though Millennials are changing the hospitality industry in ways that we might never have expected, many would prefer that we adapt more quickly. Unfortunately, that means that unless you were one of the few properties who adjusted quickly enough to suit the needs of the market, you are missing out on many bookings from this valuable demographic.