What is being said about a hotel on social media and a property’s peer-review score has never been more influential. These channels are where the reputation of a property can either be enhanced or damaged, and given that online website traffic and social media usage has reached record-high levels as a result of COVID-19 stay-at-home directives, all hoteliers need to be listening and taking action.
Rate and reputation: Understanding your hotel’s true worth
Reputation management can increase the effectiveness of your marketing operations by leveraging reputation performance.
ItÕs time to question your revenue strategy
New hotels are breaking ground, renovating or reflagging in nearly every single market. Industry consolidation continues to fuel online behemoths like Booking.com and Expedia with no signs of stopping. When you stop and look around, it seems as though hotels are facing unbridled online competition.