Matthew Stubbs is CEO and Founder of BookingTek (http://www.bookingtek.com), a London and California-based tech company whose software enables hotels to launch real-time direct booking platforms for their meeting rooms and restaurants. Used by some of the world's largest hotel chains, Meetings Maker (http://www.meetingsmaker.com) and TableRes (https://www.tableres.com) increase efficiency; reduce cover charges and referral fees; drive direct revenue and optimise guest spend.