Posts by Lily McIlwain
Senior management and owners need to start understanding what the future of distribution looks like – and how some of the old-school tactics still in play are hurting revenue management.
It’s now underÊ40 daysÊuntil GDPR, or theÊGeneral Data Protection Regulation, comes into force. And though itÕs a European Union law, its likely that hotels around the world will be touched by it.
Here’s why independent hotels are unlikely to be able to run statistically significant tests, why hotels and OTAs are on a very different playing field when it comes to testing, and why a 10% uplift in an A/B test doesnÕt translate to a 10% uplift in your bottom line.
The Direct Booking Summit series inÊNew YorkÊandÊBarcelonaÊprovided two days full of strategising, inspiration and no small amount of empathising with each other’s direct booking struggles.
As we approach the midpoint of 2017, itÕs time to pause for a minute and take a look back at the events that have rocked the hospitality industry over the past 12 months. From the acquisitions we all saw coming to the partnerships we never expected, thereÕs been a lot to keep up with. Take a look through our calendar and see if thereÕs anything you missedÉ