Google launches hotel search site: “This could undermine OTAs”
Google has launched a full destination search site for hotel listings in a move that could seriously shake up online…
Hoteliers need to rethink relationships with wholesalers
Senior management and owners need to start understanding what the future of distribution looks like – and how some of the old-school tactics still in play are hurting revenue management.
Airbnb: “We’re very excited to attend the Direct Booking Summit 2018”
To give you a taster of what you can expect from the event, we’re profiling our best-in-class speakers
Segmentation throughout the guest journey
Here are insights on how to perfect segmentation on your website even before the guest books.
GDPR: a checklist for hotels
It’s now underÊ40 daysÊuntil GDPR, or theÊGeneral Data Protection Regulation, comes into force. And though itÕs a European Union law, its likely that hotels around the world will be touched by it.
A/B testing: Hotels vs OTAs
Here’s why independent hotels are unlikely to be able to run statistically significant tests, why hotels and OTAs are on a very different playing field when it comes to testing, and why a 10% uplift in an A/B test doesnÕt translate to a 10% uplift in your bottom line.
Who knew direct bookings could look so good?
The Direct Booking Summit series inÊNew YorkÊandÊBarcelonaÊprovided two days full of strategising, inspiration and no small amount of empathising with each other’s direct booking struggles.
Infographic: 12 months of challenge and change
As we approach the midpoint of 2017, itÕs time to pause for a minute and take a look back at the events that have rocked the hospitality industry over the past 12 months. From the acquisitions we all saw coming to the partnerships we never expected, thereÕs been a lot to keep up with. Take a look through our calendar and see if thereÕs anything you missedÉ
