Born and raised on the coast of northern Germany, Lars went on to travel the world before studying at Oxford Brookes University in the UK and graduating with a first class honours degree (BSc) in Int. Tourism Management. Combining his long-standing passion for numbers and analytics with his fascination for hotels, it quickly became clear that he would focus his career on revenue management. Since then Lars has progressed into various leadership positions for several big hotel chains improving results in many major markets in Central Europe. Apart from his talent to increase revenues, Lars brings the renowned German efficiency to the team at berner+becker. When not being busy co-founding berner+becker, Lars tries to travel as much as possible with his wife.