Memorable stays are not a merely a function of expensive capex elements, but rather, the attention to detail that guests can experience at each of the five milestones of the stay.
Can fitness be a primary booking driver?
The most successful hotel brands in the near future will be those that identify a growing demand and work to serve this desire with approachable and appropriate experiences. You should be developing a process for continual evolution of your fitness programming to capture a slice of this ever-growing pie.
The power of transformative culinary experiences at hotels
Hotels must shift their F&B programming in stride with dietary cultural changes and there are specific ways within this food-as-medicine trend to activate new revenue streams and greatly enhance loyalty.
The Mille Club: Details, details, details
Luxury hotels should never aim to be ‘just like home’ but must always strive to be ‘better than home’, which requires an ever-vigilant eye on the current aspirational trends.
Exploring the benefits of hotel sleep programs starting with the bed
The guarantee of getting a proper sleep while traveling is something that people are willing to pay for, and it is an aspect of the guestroom experience that customers are now specifically looking for when selecting their hotels.
Your bartender is your real hotel concierge
The hotel bar is experiencing a revival while guests who are over-satiated by screens are reverting to the ‘old school’ method of asking a real person what they should do or where they should go. There are plenty of ways to make this work for your topline growth.
The future of wine for 2023
Let’s look farther into the future of wine trends with a sci-fi situation to put it all in perspective.
The Mille Club: the often-forgotten sense of departure
It will take time, energy and some extra costs, but the consequences of amplifying your sense of departure could have strong repercussions.
This is why you need great tech-enabled hotel employee experiences
If hotels continue to struggle in attracting and retaining great young hires by not heeding the call for EX innovation, guest service will be what suffers, greatly impacting the bottom line.
The Mille Club: the upside of crossing four digits in rate
Knowing how far to throttle up rate is still a bit of an art form but in 2023 there is a plethora of revenue management and business intelligence tools that can help you to accurately forecast where this upper limit will be.