It is important to make sure we’re prepared for when the bulk of millennials reach the age where they are traveling regularly for business and leisure.
Can Hilton break the OTA stranglehold through advertising?
If the hotel empire is going to strike back against the OTA onslaught, it is going to take more than just one or two forays into the advertising galaxy.
Does page two in Google even exist?
If a property’s vanity site can’t be found on the first page and near the top, Google’s algorithm is insinuating that this hotel probably isn’t what this particular guest is looking for.
An obituary for the hotel business center
However, the big question now is: What are you going to do to breath new life into this obsolete space? Here are some suggestions.
Can a new dog teach you old tricks?
In many ways, our pets can instruct us on how to effectively manage our employees and how to best treat our teams. Here are ten takeaways that relate to your job as a hotelier.
FIFO and LIFO guest interactions
Our memories fade with time and our brains operate in LIFO, so your last impression on a guest will be the first thing they talk about when asked about their stay.
The strength in soft brands: Interview with Filip Boyen, CEO of Small Luxury Hotels of the World
SLH’s USP is to connect independently spirited hotels with independently minded customers, and in this sense, SLH constituents’ largest competitor is now Airbnb.
A learning lab for kid-oriented programs: Four Seasons Resort Orlando at Walt Disney World Resort
Here’s a look at how Four Seasons balances Orlando’s family target demographic with the understated privacy and quiet that are both hallmarks of the brand.
Set your creative team free if you dare
Big ideas are what will drive brand awareness and positive sentiments towards your property, but you won’t discover these big ideas if you don’t foster a culture of creativity.
Technology has caught up with ideation
This interview with John Hach, Senior Industry Analyst at TravelClick highlights how whatever hoteliers want their web presence to capture or express, there is a technology that can now fulfill that need.