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Adam and Larry Mogelonsky
408 posts
http://www.hotelmogel.com
Adam and Larry Mogelonsky
Together, Larry and Adam Mogelonsky represent one of the world’s most published writing teams in hospitality, with over a decade’s worth of material online. As the partners of Hotel Mogel Consulting Limited, a Toronto-based consulting practice, Larry focuses on asset management, sales and operations while Adam specializes in hotel technology and marketing. Their experience encompasses properties around the world, both branded and independent, and ranging from luxury and boutique to select-service. Their work includes six books “Are You an Ostrich or a Llama?” (2012), “Llamas Rule” (2013), “Hotel Llama” (2015), “The Llama is Inn” (2017), “The Hotel Mogel” (2018) and “More Hotel Mogel” (2020). You can reach Larry at larry@hotelmogel.com or Adam at adam@hotelmogel.com to discuss hotel business challenges or to book speaking engagements.
Insights
17th April 2026

Marriott’s Lefay acquisition signals a Future of Wellness Cobranding

Adam Mogelonsky & Larry Mogelonsky

A big news item from late March that got wellness nerds like us excited was Marriott’s acquisition of the Lefay Resorts & Residences brand. As background

Insights
15th April 2026

Luxury Hotel Opportunities for Another Year of Growth

Adam Mogelonsky & Larry Mogelonsky

It should be common knowledge by now that luxury hospitality is having a moment heading into 2026 and likely to last for the rest of the decade.

The Luxury Collection
Insights
13th April 2026

The Late Roman Era Presages Current Hotel Growth Opportunities

Adam Mogelonsky & Larry Mogelonsky

Regenerative tourism is booming. It’s become a facet for many of the highest RevPAR hotels and resorts around the globe. But a student of history

Hotels scrape out profit growth in January amid Coronavirus concern
Insights
9th April 2026

Total hotel profitability as the key objective for 2025

Adam Mogelonsky & Larry Mogelonsky

The new book “Total Hotel Mogel: Essays on Hotel Profitability” focuses on giving you the tools and insights you need to help your hotel organization continue to prosper no matter what 2025 brings.

Insights
20th February 2026

Montreal at the Forefront of Boutique Brands with Corner Collection

Adam Mogelonsky & Larry Mogelonsky

The future of hospitality looks very bright for intrepid and meaningful boutique brands and hotel collections. We’ve seen this model work in European

Insights
17th February 2026

Adding value through CRM lead nurturing

Adam Mogelonsky & Larry Mogelonsky

Now well into 2026 and the latter half of the decade, hotels have to reinvent yet again how they source customers, both transient as well as corporate and group.

Insights
6th February 2026

Traditional Luxury Is Dead but Never the Tradition of Luxury

Adam Mogelonsky & Larry Mogelonsky

As a subcategory of hotels, traditional luxury conjures up images of grand, historic hotels in the immediate vicinity of a train station where doormen

Insights
4th February 2026

A Risk in Earn and Burn for Luxury Flagged Hotels

Adam Mogelonsky & Larry Mogelonsky

This is a controversial issue that few in the hotel industry publicly discuss, while many others remain completely unaware.

luxury hotel rates
Insights
30th January 2026

Sustainable Travel Immersion at Its Peak with Sumaq Machu Picchu Hotel

Adam Mogelonsky & Larry Mogelonsky

It’s widely known that sustainability and luxury travel are now wholly entwined in 2026, and yet few hotels have fully embodied the magic that comes from reflecting

Insights
28th January 2026

Leveraging the Regenerative Tourism Trend in 2026

Adam Mogelonsky & Larry Mogelonsky

Lots of hotels talk about sustainability. It’s important – vital! – after all. But ultimately, it’s a checklist; an SOP. Sustainability doesn’t sell rooms.

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