Forecasting for 2021 is in many ways still untenable, yet despite the widespread uncertainty from the coronavirus, we can still depend on a few trends to guide our approach. Here’s how technology can help you find hidden pockets of revenue.
Growing leisure revenues in an end-to-end contactless hotel experience
Making it easy for guests to book additional services in a contactless manner will not only heighten total revenues and give you deeper data from which to refine your future marketing approach, but it will also help rein in staff costs because manual transfer between disconnected systems is no longer necessary and more prearrival service arrangements will let you better forecast upcoming labor requirements.
How software resolves Covid-related personnel issues
Management software can help to resolve a variety of problems associated with staffing during the next normal by facilitating the proper automation of basic tasks as well as enhancing training auditing and team coordination. Here are three features where software is now critical for hotel operations and employee retention.
From gift shop to the post-pandemic gift experience
The modern gift shop is not an independent sales vertical for tchotchkes and touristy trinkets; it exists as part of an ecosystem of revenue generators, all of them working in harmony to amplify the onsite journey.
More Hotel Mogel: Essays in Hotel Marketing & Management
New book gives hoteliers the latest tools to prosper in this rapidly evolving period. While analyzing the current trends and looking at how the coronavirus has affected every operation, it also examines what underscores modern guest behavior and how best to appeal to customers so that you can maximize revenue at any property.
Rebuilding group guest booking confidence with cleaning tech
To verify that a space is clean and therefore safe, what groups need are technologies to audit, enforce and display compliance. This can only be solved through the deployment of new technologies that may include hardware and software to track a hotel team’s adherence to the required specifications of what areas were cleaned, for how long, with what equipment and how often.
A case study in the hotel-office model through Roger Smith
New York’s 136-room Roger Smith Hotel offers an archetypical example of a trendsetting post-Covid adaptation in a major urban center, and hoteliers would be wise to take note.
There’s nothing wrong with being only a regional resort
While regional resorts have experienced booming occupancies during the summer of Covid when everyone was thinking local, it’s nevertheless important to continually refine your hotel’s raison d’être in order to sustain return visits and regional interest long after borders reopen.
What are ghost kitchens and why are they a threat to hotels?
Given the grand shift in eating habits that is currently happening, hotel guests may well prefer familiar ordering apps (Uber Eats, DoorDash, SkipTheDishes or others) for in-room meal delivery over a quick saunter downstairs to your restaurant.
Tactics to keep staycations coming
You will need strong programs in place to motivate leisure guests from the still-critical drive markets to continue to book with you through the coming months. Here are five ideas that are worthy of your consideration.
