In this interview with Ronn Niccoli, Chief Marketing Officer of Resorts World Las Vegas, we learn about his approach to managing a large multi-faceted operation, how L&E has become an integral part of the revenue mix and what he’s done to craft a new casino resort brand in a crowded market.
Here’s what hotels can do to rapidly scale their total guest engagement so that management can better decide what projects have the best near-term and long-term ROI from the guests’ perspective.
Here’s a lesson for every hotelier looking to grow nightly rates, no matter the star rating.
Let’s take a closer look at a new venture with a culinary-first hotel concept and see what lessons apply for every hotelier looking to evolve their brand.
If the static brochure websites of yesteryear are like steam power, then machine learning deployments truly are the electricity upgrade your hotel needs for the decade ahead.
Guests are willing to pay extra for some form of guarantee that they will get a good night’s sleep. This is a huge opportunity for hotels to boost rate and carve out new product categories.
It’s important that management look at how new data connections can help to reveal hidden opportunities to improve margins and give more breathing room for any necessary capex that ownership will have to commit to within the next few business cycles.
Fairmont Hotels & Resorts earmarked Montreal’s Fairmont The Queen Elizabeth for the creation of the Barbie Dream Suite and accompanying marketing program. Philippe Champagne, Fairmont’s Regional Director of Sales and Marketing for Eastern Canada discusses its success.
The most successful hotel brands in the near future will be those that identify a growing demand and work to serve this desire with approachable and appropriate experiences. You should be developing a process for continual evolution of your fitness programming to capture a slice of this ever-growing pie.