In this interview with Ronn Niccoli, Chief Marketing Officer of Resorts World Las Vegas, we learn about his approach to managing a large multi-faceted operation, how L&E has become an integral part of the revenue mix and what he’s done to craft a new casino resort brand in a crowded market.
Expert tips on creating long-term value from hotel guest surveys
Here’s what hotels can do to rapidly scale their total guest engagement so that management can better decide what projects have the best near-term and long-term ROI from the guests’ perspective.
The Mille Club: thinking of the hidden costs for high rates
Here’s a lesson for every hotelier looking to grow nightly rates, no matter the star rating.
Leading the culinary lifestyle segment with Christopher Hunsberger of Appellation
Let’s take a closer look at a new venture with a culinary-first hotel concept and see what lessons apply for every hotelier looking to evolve their brand.
The paradigm shift in new economic value from AI-powered hotel websites
If the static brochure websites of yesteryear are like steam power, then machine learning deployments truly are the electricity upgrade your hotel needs for the decade ahead.
Hotel guestroom redesign to help insomnia sufferers
Guests are willing to pay extra for some form of guarantee that they will get a good night’s sleep. This is a huge opportunity for hotels to boost rate and carve out new product categories.
Finding hidden cost savings by connecting BI, ops and maintenance software
It’s important that management look at how new data connections can help to reveal hidden opportunities to improve margins and give more breathing room for any necessary capex that ownership will have to commit to within the next few business cycles.
Levering cinematic success with Fairmont The Queen Elizabeth’s Barbie Adventure
Fairmont Hotels & Resorts earmarked Montreal’s Fairmont The Queen Elizabeth for the creation of the Barbie Dream Suite and accompanying marketing program. Philippe Champagne, Fairmont’s Regional Director of Sales and Marketing for Eastern Canada discusses its success.
The Mille Club: investing at the half-mille mark
Memorable stays are not a merely a function of expensive capex elements, but rather, the attention to detail that guests can experience at each of the five milestones of the stay.
Can fitness be a primary booking driver?
The most successful hotel brands in the near future will be those that identify a growing demand and work to serve this desire with approachable and appropriate experiences. You should be developing a process for continual evolution of your fitness programming to capture a slice of this ever-growing pie.