Is PR still relevant in a digital world?
You need to re-examine your PR agency (and/or in-house team) and its objectives following these recommendations.
Boosting revenues through guest room differentiation
Attribute-based selling and even the selection of a specific room lets you to get more granular with what features are displayed to possibly influence price. Furthemore, using room details and their physical positions to develop new subsegments makes you think of all the other aspects of the guest journey that can be monetized.
Selling rooms in the aftermath of a sale
There is a literal goldmine if you are able to adeptly insert yourself into the travel discovery conversation. So, let’s breakdown what’s going through a guest’s mind at each of the five major stages from post-booking to check-in.
Hotels can’t afford counterfeit goods
Hoteliers have an obligation to uphold the law and that includes protecting the copyrights of materials that we utilize in every aspect of our operation from the photography on our website to the oil we use in our kitchen fryer.
Solving housekeeper staffing issues through retraining
Deploying some form of CPD at your property can work to change the perception of housekeeping so that it is no longer a line of work that only draws in candidates who desperately need employment. It should be one where people ‘want’ to commit long-term and ongoing training is a great first step towards this goal.
Does a mixologist deserve the limelight?
Much like you would promote your executive chef into a pseudo-celebrity to boost the profile of your restaurants, you must now also become an impresario for your bar team.
The four operational pillars for building wellness
In building a productive wellness program that works to build incremental revenues and boost the overall guest experience, you should thus look at these four operational pillars, aiming to slowly upgrade your amenities in order to holistically meet this demand.
Growing RevPAG through effective merchandizing
How can you capture the most revenue from each guest before he or she arrives on property, thereby bumping up RevPAG (revenue per guest)?
Incremental room revenues start at pre-arrival
Luckily, pre-arrival represents one area of the customer journey where you can make significant inroads inexpensively and relatively quickly towards genuine guest experience personalization.
Is your hotel website accessible to those with special needs?
The U.S. authorities have recently set a new mandate to fine business-to-consumer sites that fail to meet certain levels of criteria, so this is not a topic that can be brushed aside, especially if you have a brand.com within your control and are not reliant on a major flag’s banner.