The untapped potential of the hotel fitness center
Often overlooked, the fitness center has untapped social potential that can serve to greatly enhance guest satisfaction and brand loyalty.
Is housekeeping opt-out right for your hotel?
There could be a lurking problem with these housekeeping opt-out programs that must be considered before implementation at your hotel.
Design strategy for the next phase of boutique hotels (Part 2)
By knowing your hotel’s essence, you will be able to refer back to it during all subsequent conversations about marketing positioning, upgrades to the physical product, new amenity or service introductions and any promotional plans.
Design strategy for the next phase of boutique hotels (Part 1)
In the soon-to-be overstuffed boutique market segment, how do hotels adapt so that guests don’t lose interest in any of these ostensibly great properties in favour of the ‘next big thing’?
Two approaches to staff lodgings for remote resorts
Hoteliers in remote areas must give some more thought to how certain types of housing will influence the long-term morale of your team members as well as how this will affect service delivery or staff retention rates.
The latest from the innovators in hotel technology
As the tech world is changing at an ever-rapid pace, hoteliers must stay up to speed in order to differentiate their properties and continue to make an impression with guests.
Sustainability as a modern pillar of branding and marketing: Part 2
Let's take a closer look at the marketing of other points of interaction with customers to get better ROI from eco-friendly initiatives.
Sustainability as a modern pillar of branding and marketing: Part 1
As consumers will only purchase what they see or know, it is important that you wholeheartedly promote your environmental upgrades, not only to selfishly garner more cachet from prospective guests, but to altruistically lend the movement more legitimacy.
Rethinking cereals as a dessert complement
There’s an interesting fallout effect whereby these sugary morning foods are finding new life as an ingredient in an indulgent dessert.
Sharing economy adaptation via the ‘hometel’
Hoteliers are finding ways to creatively meet Airbnb and other alternate lodging providers head on without compromising their core products. Here's how one brand is tackling the challenge.