Luxury hospitality in Santorini has always depended on a careful balance of spectacle and restraint. The caldera views, Cycladic architecture and volcanic geography
Do Your Own Sheets as a Necessary Cost Saver
The two of us work more towards the luxury, full service and experiential end, so of course we often laud the miracles and exceptional craftsmanship
Food Hall Concept Done Right at Fairmont The Queen Elizabeth
Following an exquisite stay at a luxury hotel, there are often numerous amenities, services and design qualities to remark on. Really, luxury hotel is the blending
Beware of spamming for your Hotel CRM Marketing journeys in 2026
Marketing overload has become a universal part of life in the world of junk email, spam texts, robocalling, retargeting and all the other ways that people
Growing a Hotel by Cultural Stewardship Programming
Sustainability has become a defining issue for the travel industry as climate volatility intensifies and hotels face growing pressure to reduce their environmental footprint.
Comparing Contrast Therapy Business Models for Your Hotel Spa
Two huge trends within the hotel spa world are thermal bathing and contrast therapy (hot plus cold). Both portend tremendous business value, driving
Creative Hospitality and Laidback Luxury at Nayara Bocas del Toro
With so much attention given to the business of running hotels efficiently, we may forget that it’s the emotional core of giving guests incredible experiences
Azuma Brand launch signals larger hotel category trends
There was a fascinating hotel brand launch that occurred just after Earth Day, courtesy of none other than Adrian Zecha, founder of Aman. Even though this lasted rural hotspot
Maslow’s Hierarchy of Needs for Modern Hotel Wellness Program Design
Did you know that Abraham Maslow never came up with the hierarchy of needs pyramid named after him?
Marriott’s Lefay acquisition signals a Future of Wellness Cobranding
A big news item from late March that got wellness nerds like us excited was Marriott’s acquisition of the Lefay Resorts & Residences brand. As background









