Attribute-based selling and even the selection of a specific room lets you to get more granular with what features are displayed to possibly influence price. Furthemore, using room details and their physical positions to develop new subsegments makes you think of all the other aspects of the guest journey that can be monetized.
There is a literal goldmine if you are able to adeptly insert yourself into the travel discovery conversation. So, let’s breakdown what’s going through a guest’s mind at each of the five major stages from post-booking to check-in.
Hoteliers have an obligation to uphold the law and that includes protecting the copyrights of materials that we utilize in every aspect of our operation from the photography on our website to the oil we use in our kitchen fryer.
Deploying some form of CPD at your property can work to change the perception of housekeeping so that it is no longer a line of work that only draws in candidates who desperately need employment. It should be one where people ‘want’ to commit long-term and ongoing training is a great first step towards this goal.
Much like you would promote your executive chef into a pseudo-celebrity to boost the profile of your restaurants, you must now also become an impresario for your bar team.
In building a productive wellness program that works to build incremental revenues and boost the overall guest experience, you should thus look at these four operational pillars, aiming to slowly upgrade your amenities in order to holistically meet this demand.
Luckily, pre-arrival represents one area of the customer journey where you can make significant inroads inexpensively and relatively quickly towards genuine guest experience personalization.
The U.S. authorities have recently set a new mandate to fine business-to-consumer sites that fail to meet certain levels of criteria, so this is not a topic that can be brushed aside, especially if you have a brand.com within your control and are not reliant on a major flag’s banner.