Sustainability as a modern pillar of branding and marketing: Part 2
Let's take a closer look at the marketing of other points of interaction with customers to get better ROI from eco-friendly initiatives.
Sustainability as a modern pillar of branding and marketing: Part 1
As consumers will only purchase what they see or know, it is important that you wholeheartedly promote your environmental upgrades, not only to selfishly garner more cachet from prospective guests, but to altruistically lend the movement more legitimacy.
Rethinking cereals as a dessert complement
There’s an interesting fallout effect whereby these sugary morning foods are finding new life as an ingredient in an indulgent dessert.
Sharing economy adaptation via the ‘hometel’
Hoteliers are finding ways to creatively meet Airbnb and other alternate lodging providers head on without compromising their core products. Here's how one brand is tackling the challenge.
Reviewing your personal injury protocol
Before an accident happens, here is a series of questions that every manager should ask themselves regarding contingency planning for themselves, their families and their businesses.
How hotels can respond to the loyalty divide
When faced with a mounting loyalty challenge, hoteliers must now wield all the data at their disposal to craft highly personalized experiences in order to convert indirect to direct bookings and to derive advocacy from an increasingly fickle audience.
QT Sydney: a hotel that seeks to entertain and engage
This interview with Rhys Jones of QT Hotels & Resorts offers an important lesson on what it takes to make the global trend toward experiential design hit the mark the guests.
HVAC from Hell
It's too easy to underestimate the importance of delivering precise room temperatures and humidity levels so that our guests are never uncomfortable in this regard.
Property and service flaws negate hotel’s renovation investment
With most guests, it is never a single flaw that drives them away; it is always a cluster of complaints along with a failure from the staff to ameliorate those grievances.
Hotel design is an arms race
To win the war against competition from the sharing economy, your hotel will require a thorough remodeling of every guest-facing space in your property to deploy new features that give customers what they want.