At the luxury and ultraluxury levels, what we see throughout the world is not just lavish amenities and impeccable service, but a dedication by the brands
The debut of appellation as an immersive culinary hotel brand
For hotel brands near the top of the chain-scale, the requirement for creating meaningful experiences that embrace ‘sense of place’ becomes essential.
Hotels are where people resolve the discrepancy between longevity and wellness
By offering a dynamic, supportive environment for people to persevere through the brief discomfort, hotels can therefore expose guests to new longevity-based experiences, helping expand the boundaries of their individual comfort zones and potentially inducing a transformative lifestyle change for the better.
Case study in soft brand success with Faro Blanco Resort Autograph Collection
Whether through thoughtful design, immersive group experiences, or integrated real estate planning, the right approach to soft branding can unlock new revenue opportunities while delivering exceptional guest experiences.
Types of AI as the glue for the hotel wellness guest and staff end user journey
AI represents a myriad of tools that can be deployed iteratively to attain operational improvements to all stages of the guest journey, from better merchandising of experiences at the booking or prearrival phases through to onsite facility management and post-stay loyalty.
A shining example of regenerative tourism with the Babylonstoren
Here is an in-depth look at the inner workings of a luxury hotel property that represents the pinnacle of regenerative tourism – Babylonstoren, a rural resort located near Paarl, South Africa within the Cape Winelands vinicultural region.
How machine learning can help hotels via segmentation recommendations
Hotels now have the tools to develop real-time data flows and structured data warehouses to conduct proper AI-driven analyses. But while this is lucrative and alluring in theory, the reality is far grittier.
Nurturing life’s most important moments at the Raffles Singapore
Here are numerous takeaways about the emotional impact a great hotel can have, the importance of stewardship and how luxury hotels are adapting to new shifts in demand across different segments.
Spa success at scale with the Awana Spa at Resorts World Las Vegas
Awana Spa demonstrates how hotels with incredible amenities are adapting to the new demand for experiential, multi-venue meetings and events. They are no longer simply about information exchange and networking; they are about socialization and teambuilding when a physical office no longer exists.
Touchless wellness triumph at the Carillon Miami Wellness Resort
Wellness is about the personal journey of discovering and being one’s best self – generating wellbeing. It’s a story about people and continuous reinvention, and there’s perhaps no better example of these principles than the Carillon.