Let's take a closer look at the marketing of other points of interaction with customers to get better ROI from eco-friendly initiatives.
As consumers will only purchase what they see or know, it is important that you wholeheartedly promote your environmental upgrades, not only to selfishly garner more cachet from prospective guests, but to altruistically lend the movement more legitimacy.
Hoteliers are finding ways to creatively meet Airbnb and other alternate lodging providers head on without compromising their core products. Here's how one brand is tackling the challenge.
Before an accident happens, here is a series of questions that every manager should ask themselves regarding contingency planning for themselves, their families and their businesses.
When faced with a mounting loyalty challenge, hoteliers must now wield all the data at their disposal to craft highly personalized experiences in order to convert indirect to direct bookings and to derive advocacy from an increasingly fickle audience.
This interview with Rhys Jones of QT Hotels & Resorts offers an important lesson on what it takes to make the global trend toward experiential design hit the mark the guests.
With most guests, it is never a single flaw that drives them away; it is always a cluster of complaints along with a failure from the staff to ameliorate those grievances.
To win the war against competition from the sharing economy, your hotel will require a thorough remodeling of every guest-facing space in your property to deploy new features that give customers what they want.