Revenue management for Mille Club properties is diametrically opposite to that of their lower-priced brethren. Luxury consumers are agnostic to minor price differences, while competitive sets are difficult, if not impossible, to define as they lack close geographic parameters.
Exquisitely experiential meetings and events at the Fairmont Rio de Janeiro Copacabana
Meetings and events are in the midst of a renaissance heading into 2025, with numerous contributing factors as to why. Top of the list for the corporate and group segments is the need to bring people together in a world that has embraced hybrid or fully remote working arrangements.
Progressive luxury as the next evolution of hotel lifestyle products
It’s truly a new frontier with luxury representing the hospitality vertical at the forefront of immense change, with hotels developing new products and services to serve an ageless, 21st-century guest mindset.
The Mille Club: exploring SoCal luxury at El Encanto, a Belmond Hotel
From the moment the team welcomes guests, their goal is to allow them to unwind, relax, and soak up the tranquil atmosphere.
How EAST Hotels defines a new luxury hotel category
The progressive luxury trend presents a bright future for the entire industry because it shows that there are many different travelers who all want different things – alternatives for alternative thinkers, if you will.
The Mille Club: historical rate card reveals luxury rate explosion
Luxury’s exclusivity and timelessness allow it to stand the test of time and maintain steady growth through practically any market conditions.
Carving out wellness product tiers within hotels
By incorporating wellness elements into your hotel’s offerings, you can attract a broader range of guests, command premium rates, and increase overall profitability.
The business case for appealing to hotel guests with disabilities
A significant customer cohort that has yet to be fully embraced at both operational and marketing levels are guests with disabilities. Substantial opportunities exist to upsell and cross-sell to capture more total revenue from this growing segment.
The Mille Club: two Rocco Forte hotels in one incredible trip to Italia
We asked the Managing Directors of two Rocco Forte properties to provide insight into their take on Roman hospitality and the ever-evolving nature of ultraluxury hotels in an alpha-tier city like this one where fierce competition among Mille Club members is fierce.
Thoughtful sleep program setup at the Deer Path Inn as an example for all independent hotels
With the right strategy and thoughtful planning, a sleep program can be executed in a way that enhances the onsite storytelling and overall experience.