Now well into 2026 and the latter half of the decade, hotels have to reinvent yet again how they source customers, both transient as well as corporate and group.
Traditional Luxury Is Dead but Never the Tradition of Luxury
As a subcategory of hotels, traditional luxury conjures up images of grand, historic hotels in the immediate vicinity of a train station where doormen
A Risk in Earn and Burn for Luxury Flagged Hotels
This is a controversial issue that few in the hotel industry publicly discuss, while many others remain completely unaware.
Sustainable Travel Immersion at Its Peak with Sumaq Machu Picchu Hotel
It’s widely known that sustainability and luxury travel are now wholly entwined in 2026, and yet few hotels have fully embodied the magic that comes from reflecting
Leveraging the Regenerative Tourism Trend in 2026
Lots of hotels talk about sustainability. It’s important – vital! – after all. But ultimately, it’s a checklist; an SOP. Sustainability doesn’t sell rooms.
Ten big longevity trends and their hotel applications for 2026
With the perfunctory New Year’s resolutions soon approaching, everyone is looking to starting fresh in 2026. For the hotel world, the appropriate adage is
Ten Luxury Trends for the 2026 Luxury Renaissance
Now firmly in the back half of the 2020s, one megatrend that we’re all aware of is how the experience economy has caused a mushrooming of luxury hospitality.
Hotel AI Deployment Planning from the Framework of a Switchboard Operator
It seems every day there’s another announcement surrounding some preternatural feat that artificial intelligence (AI) has accomplished. Within the hospitality world
Agrobiodiversity as the Next, Next Big Thing for Regenerative Tourism
Regenerative tourism and stewardship are now mainstream. They are both buzz terms and hugely profitable ventures for those hotels and resorts that put in the blood
The Soul of Amalfi with Borgo Santandrea and the Lucid Madness Needed to Build Here
After speaking with Borgo Santandrea co-owner and General Manager Maurizio Orlacchio, we recalled an important quote from none other than Aristotle









