Aruna Dhir is a hospitality and feature writer and columnist. Her industry writings are used as references in case studies and hotel schools. With over 20 years of experience with some of India and Asia’s top hotel brands, Aruna is a seasoned corporate communications specialist, PR strategist and writer who has taken a sabbatical, after holding the position of the Director – Public Relations at The Imperial New Delhi, in order to work on book projects on public relations and communications, hotels, food and India respectively. As an industry expert, Aruna has launched brands, developed training modules, created standardization of business communication and written manuals. Aruna has represented India to a select group of opinion-makers in the United States, as a Cultural Ambassador under the aegis of Rotary International and participated in the IXth Commonwealth Study Conference held in Australia and chaired by Princess Anne. In her official and personal capacity L. Aruna Dhir has and continues to work on several social awareness projects – People for Animals, Earthquake Relief, National Blind Association, PETA and Friendicoes to name a few.