Kerryn Gower, Author at Insights

Back to basics: Five tips for Cyber Monday success

While many deal-seekers are looking for the typical deal on electronics or home-goods, more people each year are searching for travel deals on Cyber Monday. This presents an opportunity for hoteliers to get in on the action and take their share of the online traffic and spending this day brings.


Back to basics: search engine marketing

Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to your hotel website.