Back to basics: Top five email marketing best practices for hoteliers
Email marketing is a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.
The dos and don’t of Instagram Stories: hotel marketing tips
Instagram Stories allow hotels to post social media in a much more informal, authentic way – which allows you to share news and updates with your followers in creative ways that help your property stand out from the competition.
Back to basics: search engine marketing
Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to your hotel website.
5 unique experiences hotels can use to attract guests
As travelers become savvier and seek out new experiences, the hotel is in a great position to leverage their destination to offer something unique to their guests.
Digital Inspo: What creative hotels are doing online
Last year, Hyatt Hotels partnered with then up-and-coming pop star Dua Lipa. The setting for the British musician’s single “New Rules” was Hyatt’s new boutique hotel, The Confidante, in Miami.