Email marketing is a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.
Instagram Stories allow hotels to post social media in a much more informal, authentic way – which allows you to share news and updates with your followers in creative ways that help your property stand out from the competition.
Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to your hotel website.
As travelers become savvier and seek out new experiences, the hotel is in a great position to leverage their destination to offer something unique to their guests.
Last year, Hyatt Hotels partnered with then up-and-coming pop star Dua Lipa. The setting for the British musician’s single “New Rules” was Hyatt’s new boutique hotel, The Confidante, in Miami.