ItÕs all about finding new ways of optimising the guest journey and making hotels and destinations much more appealing to travellers than they were in the past. @KSickora
TrustYou, the worldÕs largest feedback platform, has announced the release of its latest eBook: Branding Without A Brand Name – An Independent Hoteliers Guide To Building Brand Value.
A travel industry study has idenitfied a strong correlation between the communication of guests and accommodation providers and the resulting overall guest satisfaction.
TrustYou, the world’s largest guest feedback platform, identified the biggest drivers of positive and negative online reviews through a detailed ÒImpact ScoreÓ analysis of the 90 million reviews that were analyzed in 2016. When more than 95 per centÊof customers make their booking decisions based on online feedback, the ability to improve and spotlight hotels reviews is critical.
The worldÕs largest guest feedback platform, TrustYou, places a higher emphasis on its presence in Southern Africa and introduces digital marketing expert Rainmaker Digital as distribution partner. The Namibia-based company is specialized in managing and optimizing the entire digital presence and marketing for hotels, lodges, guesthouses, and tour operators located in Southern Africa.
In order to utilize guest reviews better to improve operations and add value to their brand, Balladins Hotels decided to rely on TrustYou, the guest feedback platform.
TrustYou, the worldÕs largest guest feedback platform, helps hotels and accommodation to influence the guest experience by analyzing, managing and generating a large number of online reviews.