Your hotel’s website must be a fine balance of splendid visuals, razor-sharp e-commerce and the latest technology. It needs to act as an effective booking tool, while bringing your brand to life.
Here is an answer to your biggest headache as a hotel marketer – battling against OTAs on Google’s search result pages – that is a cost-effective and powerful tool that helps you to successfully compete with the likes of Booking.com and Expedia.
Accelerated Mobile Pages (or AMP for short) is a global project designed to make web pages load faster when opened on a mobile device. AMP essentially work by presenting a lightweight version of your pages developed in addition to your existing website.
Your digital future will be immensely influenced by this major shift in Google’s ranking.
A holiday such as Black Friday (or any super sales day) is a surefire opportunity to boost room bookings and revenue.