Each day, consumers are exposed to approximately 5,000 advertisements. From morning to night, our brains are flooded with corporate branding, selling products and services. Due to the intense competition for each consumerÕs attention, every minute of every day, consistent and strategic branding and a strong first impression is especially important. Ideally, a brand identity should be developed and communicated long before your public launch, but if your property didnÕt have this luxury, donÕt worry. ItÕs never too late to improve your propertyÕs branding.
Tips to improve your ROI at industry conferences and events
Industry conferences are an excellent way to meet potential clients face-to-face to create potential sales relationships, that could convert more quickly than establishing relationships through email and phone interactions alone. But with the endless list of hospitality industry conferences and events happening every year, how can you earn the most ROI from each event?
Three tips for effective PR on a start-up budget
One of the biggest struggles start-ups have is raising awareness of their product or service with target customers. No matter how innovative or forward-thinking a product or service is, if no one knows about it or how it will affect their business, it will be difficult to be profitable. ThatÕs where PR can be highly effective. PR can help start-ups raise awareness of an innovative product/service, even if the company has a small or non-existent marketing budget.
Going back to basics: Important PR terms to know
Are you thinking of hiring aÊpublic relations (PR)Êagency to publicize your company, product or service? Or considering launching your own DIY PR campaign? If so, it is very important that you are familiar with the basic PR terminology so that you can create, or work effectively with the agency that will create the best visibility campaign possible.
The press release is dead
The press release is dead. Or at the very least, it should be. Based on my more than 12 years of experience in the hospitality industry, the press release is the least effective public relations tool, and one that all marketers should be eliminating immediately from their media relations toolbox.
How to boost the ROI of your PR outreach
Many start-ups have no budget to spare so they make the decision not to do any marketing at all, which is a huge mistake. Marketing is a necessity for the long-term financial success of a company, especially in a highly competitive market like the hospitality industry.
Two ways to update your marketing strategy to close more sales
An in-depth understanding of how current and potential customers think, and how they make the decision to purchase a product or service, is integral for developing a more successful marketing strategy. After all, it will be very difficult to sell someone a product if you donÕt understand their needs, thought process and motivations.
A starter guide for hospitality companies
One of the most complicated things about starting a business today is the huge number of options available for you to market your product or service. ItÕs almost a full-time job to figure out which tactics will be most effective for your business and implement them.
Implementing effective PR to shorten the sales cycle
When many competitors offer similar products within the same marketplace, credibility and brand recognition are crucial to make your company/solution stand out from the crowd. Using public relations, you can improve your companyÕs visibility with potential customers (hotels!), establish credibility in the industry, shorten your sales cycle and boost your revenue.
PR vs Advertising: Which marketing tactic is best for hospitality start-ups?
Here are five examples of when using PR will be more effective than advertising for hospitality start-ups.
