The recent pandemic-driven rise in direct bookings has been an unexpected boon for hoteliers who now need to do everything they can to hold on to this advantage and not let OTAs regain that share of the market.
Grace Azcarate
Grace Azcarate is the Marketing Manager, EMEA & APAC. In her role at Cendyn, she manages content marketing, lead generation, communications, social media and thought leadership.
