In our hotel industry, there is an abundance of data available to measure performance and rankings among peers. There are real-time guest ratings and reviews, competitive set performance indexes, hotel star ratings to mention a few. One area that is gaining traction among guests and performance is sustainability best practices.
Catalyzing sustainability through green awards for hotels
ItÕs not a stretch to say everyone likes a little recognition, and recognizing positive behavior has a way of catalyzing more positive behavior. I was just at ITB Berlin, where the 2017 World Legacy Award winners were announced.
