When it comes to online reputation management, there are many variables that can have a positive or negative influence. Here’s why for hotels, speed matters!
OTAs: Friend or foe?
With their growing distribution market share, online travel agencies are key players in the travel & hospitality marketing landscape. Here’s a look at the grievances about OTAs as well as a consideration of their benefits.
Leveraging the ‘local experience’ trend
By Frederic Gonzalo: There’s been an underlying trend in travel over the past couple of years: the desire to experience destinations like a local. Start thinking about how your hotel can ride that wave.
Photos impact bookings more than reviews
By Frederic Gonzalo: Photos have a more powerful influence than reviews, not only in terms of generating traveler engagement, but more importantly in generating booking inquiries.
Online Reputation Management: Best Practices
By Frederic Gonzalo: Online Reputation Management (ORM) is fast-becoming a must for travel industry practitioners, in particular for hotels and restaurants. Here are a few tips!
Social Media Best Practices in travel: Facebook
By Frederic Gonzalo: Facebook remains the king of the social media sphere. Here are five tips for using it to promote your hotel effectively.
Social media best practices in travel: Pinterest
By Frederic Gonzalo: Pinterest is still considered one of the newcomers in the social media ecosystem, but it’s growing strong, and Travel is its most popular category.
Hotels and OTAs: the love-hate relationship
By Frederic Gonzalo: There is more potential for collaboration than ruthless competition in this relationship, assuming hoteliers play their cards right.
5 tips for your new Twitter profile
By Frederic Gonzalo: Here are five tips to keep in mind when updating your profile and managing it moving forward, both for personal and brand accounts alike.
Will there be ‘content shock’ in travel?
I am not seeing a massive movement towards content marketing in travel. Yet. But w