Are Priceline and Expedia too big to fail or will they be challenged by Tripadvisor and Google gradually becoming online travel agencies? Or is Airbnb the biggest threat to OTA domination?
The OTA duopoly: Priceline vs Expedia
The OTA duopoly means that hotels must realign their online strategies and tactics to make sure they make the most of their owned media before relying too much on external sources.
What the year ahead holds for hotel marketing
How will hotels engage with target audiences in 2016? Here’s what you should know about social media, mobile, content, video and remarketing.
10 ways to target travellers with Facebook ads
There are tremendous opportunities stemming from Facebook targeting with its native Ads Manager. Here are 10 examples to filter and aim at specific audiences.
Mobile has become the disruptor, if not the disruption enabler
Hoteliers need to understand that the potential stemming from mobile adoption is not only important; it’s become a must to reach today’s hard-to-attract consumers.
How to hashtag: key elements that make them effective
Having a compelling hashtag is a key component that should not be underestimated when implementing an online campaign – here are tips to make sure they work.
OTAs and the billboard effect
Hoteliers shouldn’t rely too heavily on OTAs, even though there are still benefits to be reaped from the correlation between visibility on an OTA site and uplift in direct bookings.
Four factors changing the landscape of online bookings
There are certainly some key developments happening this year that should keep a couple of hotel and hospitality marketers awake at night.
Growth in tourism stronger than the wider economy, despite downsides
Tourism is big business across the globe. Despite concerns around extreme events and sustainability in some locales, it is still a big contributor to GDP, particularly in some smaller countries.
Online Marketing Strategies in Travel 2015: 15 stats to consider
Here are some key stats that hotels should take into consideration when planning and evaluating their online marketing programs.
