Voice search and virtual assistants are emerging as the next big digital trend travel marketers need to embrace. Here are some key implications.
5 digital marketing trends for 2018
From voice search to video content, what digital trends will keep hotel marketers up at night in 2018? Here are five important ones to look out for!
8 tech trends travel marketers need to embrace
These eight technology trends have already started to revolutionize our daily lives and are likely to significantly impact the hospitality business on a global scale.
5 useful tips for your email marketing
Here is what travel marketers should focus on when it comes to communicating by email in this day and age.
Marketing: Be aware of the dangers of the “Shiny New Toy” syndrome
The focus, as always, should not be on the shiny new toy – in this case Pokémon Go – but rather on people that make up your target audience, and how to reach them best.
Why travel agents still matter
When everything is supposedly available online, and everyone can be make their own bookings, here are four reasons why travel agents still matter.
Reviews: Read all, respond selectively
Here are some guidelines on which reviews to comment on, and how to interact with your hotel’s social media channels.
Hotels promoting direct bookings: It’s about time!
If nobody is aware that best deals can be found by booking direct or through a rewards program, then how can we expect customers to flock to our websites?
16 Stats about Mobile Travel in 2016
Social networks are no longer just a trendy topic but rather de rigueur in a travel marketer’s online toolkit.
Will Virtual Reality be a game changer in travel marketing?
More and more hospitality brands are using VR technology to get potential travelers to experience their product or service. Is this a fad or true game-changing trend?
