From meaningful brand architecture to brand expansion strategies, here's a look at key lessons traditional hospitality players can learn from the digital giants.
In April 2018, Philippines' President Dutarte decided to close Boracay's Island for six months for rehabilitation. What lessons can be learned from this recent overtourism example?
How two consecutive audits as "mystery shopper" for a hotel company unveiled striking differences in staff performance... and the need to focus on training.
What should millennials' ideal employer offer to attract them: more money, great reputation or a good working environment? A survey of graduating students from four Swiss hotel schools provides valuable insights.
Hotels must go beyond the tried and tested and experiment with new features, take risks with new ideas, and anticipate what will be most attractive to guests. Hoteliers must make the right decisions about these new services and leverage technology and skilled staff to provide them at a high level.
Julia Aymonier, Chief Digital Officer at EHL Lausanne, writes about the need for professionals with quantitative skills and knowledge of Artificial Intelligence in the hospitality industry.
For Maud Bailly, CDO at Accor, digital transformation is not about merely relying on a loyalty program anymore, it is about culture and connected ecosystems.