There is a progressive shift from investment in legacy technology to a minimum viable product (MVP) model. This changes the focus from one big thing, to many great small ones.
TodayÕs opportunities for Australian hoteliersÊ
TodayÕs rapidly-evolving technology and hyper-connected society have revolutionized the tourism industry. The ever-increasing use of smartphones to book travel can represent a blessing or a curse for hoteliers, depending on how they choose to tap into the tech-driven transformation of the industry.
Customers who book through OTAs – facts, trends and some surprises
Insights on OTA customers to help hoteliers better identify the behavioural patterns of current and prospective travellers and understand the challenges that lie ahead in a rapidly-shifting market.
