In times of extreme pressure and uncertainty, businesses need to adapt strategically and meaningfully to not only survive the current situation but position themselves for what comes after. Now is the time to start acting rather than reacting, and create the hotel concept that can set you up for the strongest post-COVID recovery.
What hotels can learn from the tech industry about marketing
With hospitality facing an existential crisis due to such an industry-changing external shock, hoteliers could do worse than look to startups for lessons in adaptation.