If you are in a circumstance where you need to temporarily close or suspend operations at the hotel, here is a checklist for hotels that lists the sites you can/should update with proper messaging.
If you do the hotel marketing budget when you work on the marketing plan, you can determine segments with opportunity and create a marketing plan broken down by month that includes events, trends and seasonality.
You know the brand delivers value via its brand website. But, when you drill down deep, there is more you can be doing to make your hotel stand out.
When do you start thinking about online presence for a new hotel? If you align your digital marketing plan with sales and revenue management goals early in the process, a new hotel’s online presence will be stronger.