By no means should you stop quoting your hotel campaign ROI – just know that this is only part of the story. Align your goals with total hotel goals and you will get much stronger buy-in from all of the team members setting strategy.
Temporary closure: a digital checklist for hotels
If you are in a circumstance where you need to temporarily close or suspend operations at the hotel, here is a checklist for hotels that lists the sites you can/should update with proper messaging.
What is a good channel mix for a hotel?
A hotel’s distribution channels reflect signs of the health and diversity of its revenue. Here’s a new look at what distribution channels should make up the channel mix, how to build it, how the pie should be divided and how to shift it.
10 items to include in your hotel marketing budget
If you do the hotel marketing budget when you work on the marketing plan, you can determine segments with opportunity and create a marketing plan broken down by month that includes events, trends and seasonality.
Brand marketing: how to make your individual hotel stand out
You know the brand delivers value via its brand website. But, when you drill down deep, there is more you can be doing to make your hotel stand out.
Digital marketing checklist for new hotel openings
When do you start thinking about online presence for a new hotel? If you align your digital marketing plan with sales and revenue management goals early in the process, a new hotel’s online presence will be stronger.