It is time for hotel marketers to evolve past ROI

By no means should you stop quoting your hotel campaign ROI – just know that this is only part of the story. Align your goals with total hotel goals and you will get much stronger buy-in from all of the team members setting strategy.


What is a good channel mix for a hotel?

A hotel’s distribution channels reflect signs of the health and diversity of its revenue. Here’s a new look at what distribution channels should make up the channel mix, how to build it, how the pie should be divided and how to shift it.


Digital marketing checklist for new hotel openings

When do you start thinking about online presence for a new hotel? If you align your digital marketing plan with sales and revenue management goals early in the process, a new hotel’s online presence will be stronger.

Digital marketing checklist