The shift away from mass produced brands in the F&B sector

Globalisation is a reality in the world we live in today. We now see most of our household products owned by ten or so multinational companies. Such companies have marketing budgets that would rival the total annual revenue of many publically listed companies. However, over the lastÊfive years there has been a shift away from popular mass produced household brands, to more boutique and locally produced niche products that are often of higher quality.

Mass produced brands