Just because an “influencer” has a lot of followers on social media and claims to have done all of these impressive accolades, doesn’t meant it’s true. They could just be milking hotels for free stays, fully knowing they can’t provide much value in return.
Recapture direct bookings with specials
The key is to give customers a reason to not want to book anywhere else by providing a special that offers something more than what a guest can receive when booking with an OTA.
How to respond to social media backlash
No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Here are some steps to follow when you receive a negative comment on social media.
The Facebook metrics that matter for hotels
While it can be easy to get caught up in metrics that make it seem like the content you are posting is performing well, you may have to dig a bit deeper to find the information you are actually looking for.
Pinterest checklist for success: hotel edition
Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest and its 100 million active monthly users.
Monitor your hotel’s competition using Facebook’s ‘Pages to Watch’
Though you wouldn’t want to outright copy a competitor’s strategy, you may be able to gain some ideas on what topics to post about and what types of topics garner more engagements, which can ultimately lead to you communicating better with your target market.
Five ways hotels can prompt user generated content on social media
Though you can have amazing content on your website and a top-notch social media strategy, nothing says how great your hotel really is like guests who have actually experienced your property first-hand.