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Tracy Dong
Tracy Dong
Senior Advisor of Asia Pacific region
IDeaS

About Tracy Dong:

Tracy Dong is Senior Advisor of Asia Pacific region at IDeaS Revenue Solutions. She worked for InterContinental Hotels Group and Far East Hospitality, both at corporate and property level, prior to joining IDeaS. Tracy is focused on furthering Revenue Management education across the APAC region and has in-depth experience in data analytics, forecasting, pricing strategies and revenue management standard operating procedures development. During the time with IDeaS, Tracy has been working on various projects to help hotels build strategic revenue management cultures. She has also applied revenue management principles beyond traditional hotel environments into new territories such as car parks and waterparks.

Contact Details:

Company:

IDeaS

Location:

Melbourne, Australia

LinkedIn:

Connect

Website:

https://ideas.com

ARTICLES

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The power of experience: how guest satisfaction can influence hotel pricing strategies

As consumers become more informed and online booking environments offer new levels of transparency, hotels will discover that positive guest experiences are not just beneficial—they are essential for maintaining pricing...
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new entrants

Navigating market shifts: Keeping your hotel competitive in the age of new entrants

How can you capture demand when your hotel is no longer the hot new thing on the market? How can you compete with newer properties and their aggressive sales and...
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Upselling strategies

Upselling strategies to grow revenue and improve business performance

Hotels can effectively grow revenue today through applying revenue management strategies to the practice of upselling. By analysing guest data, using dynamic pricing strategies, leveraging pricing psychology, personalizing offers, and...
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2023 APAC trends

Key opportunities for APAC hoteliers in 2023

Hospitality organisations can navigate potential headwinds through strategies that keep costs under control while maximising the guest experience and revenue. Here are four key trends hoteliers should be aware of...
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