PolyU’s School of Hotel and Tourism Management
Research

About PolyU’s School of Hotel and Tourism Management:

For over 40 years, PolyU’s School of Hotel and Tourism Management has refined a distinctive vision of hospitality and tourism education and become a world-leading hotel and tourism school. Rated No. 1 in the world in the “Hospitality and Tourism Management” category according to ShanghaiRanking’s Global Ranking of Academic Subjects 2020, placed No. 1 globally in the “Commerce, Management, Tourism and Services” category in the University Ranking by Academic Performance in 2019/2020 and ranked No. 1 in the world in the “Hospitality, Leisure, Sport & Tourism” subject area by the CWUR Rankings by Subject 2017, the SHTM is a symbol of excellence in the field, exemplifying its motto of Leading Hospitality and Tourism.

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Hong Kong

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ARTICLES

virtual voyages

Virtual voyaging: tourism and the metaverse

New research offers a vision of how the metaverse could reshape the tourism experience, highlighting both exciting opportunities for the sector and significant challenges ahead.
K-Pop

Beyond the charts: how K-Pop drives tourism

Music can play a critical role in creating meaningful relationships and social bonds among music fans regardless of socio-cultural, religious, and political differences.
DDI

The power of networking to drive innovation

Here is a fresh perspective on design-driven approaches to innovation in the hospitality sector which shows the power of social networks to drive innovation in boutique hotels.
on the go travel decisions

How smartphones shape travel decisions on the go

Tourists are increasingly interacting with their Internet-enabled devices while making travel decisions – such as where to visit and what to buy – in real time. New research recommends that...